Ski Resorts Management
Principles of Management
SKI RESORTS IN THE USA
CASE STUDY
Table of Contents:
1. Abstract…………………………………………………………………………………………..3
2. Question 1………………………………………………………………………………………4
3. Question 2………………………………………………………………………………………5
4. Question 3………………………………………………………………………………………7
5. Question 4………………………………………………………………………………………8
6. Conclusion………………………………………………………………………………………9
7. Reference list…………………………………………………………………………………10
Abstract
The following paper discusses business operations of major ski resorts in the USA. This is achieved through answering several important questions. First of all, the environment surrounding ski resorts is examined and how they have been affected by changes that have occurred since 1970’s. Next, the business reactions of ski resorts in order to adapt to these changes are discussed, as well as the greater importance of management comparing to past years. The third part discusses different competition that resorts on the west and east coasts of the USA are facing. Moreover, the impact of European competition to east coast resorts is examined, as well. In the end, different forecasts for further changes in ski resorts business environment are provided, as well as several suggestions for actions that can be taken in the near future.
Question 1: What are the most important changes in the environment that have contributed to the drop in revenues?
In 1970’s, ski industry in the United States experienced great market expansion. However, the preceding years brought numerous problems and significant decrease in profits as the business environment of the ski resorts was changing. In order to better understand this issue, several factors need to be considered.
To begin with, one of the main changes that contributed to profit decrease of ski resorts is certainly the one of customer age. Results of research showed that the average age of customers has risen. (Anon, 2007) This was mainly due to
SKI RESORTS IN THE USA
CASE STUDY
Table of Contents:
1. Abstract…………………………………………………………………………………………..3
2. Question 1………………………………………………………………………………………4
3. Question 2………………………………………………………………………………………5
4. Question 3………………………………………………………………………………………7
5. Question 4………………………………………………………………………………………8
6. Conclusion………………………………………………………………………………………9
7. Reference list…………………………………………………………………………………10
Abstract
The following paper discusses business operations of major ski resorts in the USA. This is achieved through answering several important questions. First of all, the environment surrounding ski resorts is examined and how they have been affected by changes that have occurred since 1970’s. Next, the business reactions of ski resorts in order to adapt to these changes are discussed, as well as the greater importance of management comparing to past years. The third part discusses different competition that resorts on the west and east coasts of the USA are facing. Moreover, the impact of European competition to east coast resorts is examined, as well. In the end, different forecasts for further changes in ski resorts business environment are provided, as well as several suggestions for actions that can be taken in the near future.
Question 1: What are the most important changes in the environment that have contributed to the drop in revenues?
In 1970’s, ski industry in the United States experienced great market expansion. However, the preceding years brought numerous problems and significant decrease in profits as the business environment of the ski resorts was changing. In order to better understand this issue, several factors need to be considered.
To begin with, one of the main changes that contributed to profit decrease of ski resorts is certainly the one of customer age. Results of research showed that the average age of customers has risen. (Anon, 2007) This was mainly due to