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Karnataka J. Agric. Sci., 22(2) : (420-425) 2009

Content analysis of home science areas in news papers *
PRIYANKA A. KAUSADIKAR, UMA S. HIREMATH AND CHHAYA BADIGER
Department of Extension and Communication Management,
University of Agricultural Sciences, Dharwad - 580 005, Karnataka, India.
E-mail: priyankakausadikar@yahoo.com
(Received : November, 2008)
Abstract : The research investigation was carried out for the period of five months i.e. from 1st April to 31st August, 2007 in
Parabhani district of Maharashtra state to know the coverage of some specific home science areas in selected dailies. On high circulation basis, two national English (Times of India and Indian Express) and two regional Marathi (Sakal and Lokmat) dailies were selected. The findings revealed that out of total 1166 home science articles on selected areas from all four newspapers, maximum articles belonged to human development (56.78%) followed by home science extension education
(28.47%) and family resource management (14.75%). Most oftenly covered sub areas were paediatrics and child related concerns, eco-friendly measures and consumerism.
Key words : Home science areas, human development, family resource management, home science extension education.
Introduction
Print media has been accepted as an important means of communication. It is the greatest channel of communication in every field. The print media in a developing society is called upon to shoulder a variety of responsibilities. While it is often said that we are entering 'the electronic age ', there is no sign of the decline of print media. Newspapers, magazines and books will continue for decades to be the major source of information, knowledge and pleasure. Approximately two decades back readers of newspapers had little or no choice in the matter. They used to bring and read or tried to read whatever was available.
Only serious minded people and those having sufficient information about surroundings



References: Sharma, J. P., Sharma, N. and Gupta, A., 2003, Content analysis of agricultural coverage in selected Indian national dailies. Maharashtra J. Extn. Edn., 22: 41-46. Shrestha, S. K., 2002, Print Media Coverage on Children Issues - A Report, Nepal. Soratur, S. G., 1998, Environment coverage inadequate, Communicator, 33: 11-14. 425

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