sk business analysis
2013 Bridge to the World Case Competition
Preliminary Case Analysis
Abstract
This report examines SK Telecom’s Corporate Social Responsibility activities and suggests strategic recommendations for the company’s future development. It gives an overview of SK
Telecom business strategies as well as its CSR program. The report focuses on evaluation of the
CSR program’s effectiveness and efficiency. Analysis includes the evaluation of the program on different levels: from how it was implemented to its final outcomes. It identifies opportunities and challenges that the CSR program imposes to SK Telecom. Conclusion consists of discussion on creative suggestions such as revised strategy, organization restructuring and teambuilding, their effects and potential risks.
2013 Bridge to the World Case Competition
1
1. Company Overview
Description:
The SK Group is one of the four major chaebols in South Korea. The group was founded in 1953 as a textile production company. By 2008, the SK Group had a USD $27.4 billion market capitalization with USD $83.5 billion revenues and USD $6.8 billion net profit. The SK Group employed 30,000 people globally in 106 different locations. Since the establishment of the SK Group, it contributed to
Korea’s economic development and made the country a leader in information and communication technology. There are several subsidiaries operating under the SK Group that work in areas such as chemicals and film manufacturing, energy supply, marine transportation, asset management and financial services, and automobile distribution services.
One of the biggest among divisions of SK Group is SK Telecom Co, Ltd., which is the largest South
Korean mobile telecommunication service company. It was founded in 1984 under the name of Korean
Mobile Telecommunication Company and renamed as SK Telecom Co, Ltd in 1997. As of 2009 the company employed 4,400 people in Korea, had 7 global offices in 6 countries and more than 23
Preliminary Case Analysis
Abstract
This report examines SK Telecom’s Corporate Social Responsibility activities and suggests strategic recommendations for the company’s future development. It gives an overview of SK
Telecom business strategies as well as its CSR program. The report focuses on evaluation of the
CSR program’s effectiveness and efficiency. Analysis includes the evaluation of the program on different levels: from how it was implemented to its final outcomes. It identifies opportunities and challenges that the CSR program imposes to SK Telecom. Conclusion consists of discussion on creative suggestions such as revised strategy, organization restructuring and teambuilding, their effects and potential risks.
2013 Bridge to the World Case Competition
1
1. Company Overview
Description:
The SK Group is one of the four major chaebols in South Korea. The group was founded in 1953 as a textile production company. By 2008, the SK Group had a USD $27.4 billion market capitalization with USD $83.5 billion revenues and USD $6.8 billion net profit. The SK Group employed 30,000 people globally in 106 different locations. Since the establishment of the SK Group, it contributed to
Korea’s economic development and made the country a leader in information and communication technology. There are several subsidiaries operating under the SK Group that work in areas such as chemicals and film manufacturing, energy supply, marine transportation, asset management and financial services, and automobile distribution services.
One of the biggest among divisions of SK Group is SK Telecom Co, Ltd., which is the largest South
Korean mobile telecommunication service company. It was founded in 1984 under the name of Korean
Mobile Telecommunication Company and renamed as SK Telecom Co, Ltd in 1997. As of 2009 the company employed 4,400 people in Korea, had 7 global offices in 6 countries and more than 23