situational analysis

Topics: Mobile phone, Vodafone, Telecommunication Pages: 27 (5505 words) Published: October 24, 2014
Situational Analysis

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STUDENT NUMBERS: EMAILS: FIRST NAMES FAMILY / LAST NAMES

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TARUN TEJA

BOLLINENI

C3196476@uon.edu.au

AI

MENGDI

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C3197019@uon.edu.au

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COURSE CODE COURSE TITLE

MARKETING MANAGEMENT AND PLANNING

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_(Example)_ _(Example)_

Intro to University

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Campus of Study: SYDNEY (eg Callaghan, Ourimbah, Port Macquarie)

11TH JULY 2012/ 11.59 PM

Assessment Item Title: SITUATIONAL ANALYSIS REPORT Due Date/Time:

Tutorial Group (If applicable): Word Count (If applicable):

Lecturer/Tutor Name: ASIF IQBAL

Extension Granted: Yes No Granted Until:

Please attach a copy of your extension approval

NB: STUDENTS MAY EXPECT THAT THIS ASSIGNMENT WILL BE RETURNED WITHIN 3 WEEKS OF THE DUE DATE OF SUBMISSION

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PLEASE TICK BOX IF APPLICABLE

_Students within the Faculty of Business and Law, Faculty of Science and Information Technology, Faculty of Engineering and Built Environment and the School of Nursing and Midwifery:_ We verify that we have completed the online Academic Integrity Module and adhered to its principles.

_Students within the School of Education:_ We understand that a minimum standard of correct referencing and academic literacy is required to pass all written assignments in the School of Education; and we have read and understood the School of Education _Course Outline Policy Supplement,_ which includes important information related to assessment policies and procedures.

We declare that this assessment item is our own work unless otherwise acknowledged and is in accordance with the University's academic integrity policy available from the Policy Library on the web at http://www.newcastle.edu.au/policylibrary/000608.html

DATE

STAMP

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INSERT THIS WAY

We certify that this assessment item has not been submitted previously for academic credit in this or any other course. We certify that we have not given a copy or have shown a copy of this assessment item to another student enrolled in the course, other than members of this group.

We acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment:

Reproduce this assessment item and provide a copy to another member of the Faculty; and/or

Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the item on its database for the purpose of future plagiarism checking).

Submit the assessment item to other forms of plagiarism checking.

We certify that any electronic version of this assessment item that we have submitted or will submit is identical to this paper version.

Turnitin ID:

(if applicable)

Signature: ___TARUN TEJA BOLLINENI Date: ___11TH JULY 2014_

Signature: _____MENGDI AI Date: 11th july 2014_

Signature: _____________________________________________________________ Date: ___________________

Signature: _____________________________________________________________ Date: ___________________

Signature: _____________________________________________________________ Date: ___________________

NEWCASTLE BUSINESS SCHOOL

GSBS6005

MARKETING MANAGEMENT AND PLANNING

Trimester 2

Situational Analysis report

On

Vodafone

Report presented by:

B. Tarun teja (c3196476)

Mengdi Ai (c3197019)

EXECUTIVE SUMMARY:

TABLE OF CONTENTS

Executive summary ………………………………………………………………… 3

Introduction ………………………………………………………………….. 5

Market situation …………………………………………………………….. 5

Overview …………………………………………………………….. 5

Target markets ………………………………………………………. 6

Size, growth and market share …………………………………….. 6

Marketing mix ……………………………………………………………….. 9

Product ………………………………………………………………. 9

Price ………………………………………………………………….. 10

Promotion ………………………………………………………….... 10

Distribution …………………………………………………………... 10...

References: Fig.1: produced by vodafile.com (release date: 21st January 2011).
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