Preview

Situation Analysis/Target Market Identification Report for Ford Falcon Ute

Powerful Essays
Open Document
Open Document
5395 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Situation Analysis/Target Market Identification Report for Ford Falcon Ute
10850 Marketing 100 Sem 1 2013 SA/TM ID Report Cover Sheet
Name______adf_____Sally Student____________sfaf_______________ Student Number___012545654__ 12345678_______________________sf_________ Tutor’s Name__sfaf_____ Tina Tutor _____________fasdfdf________ Tutorial Day________Wednesday_______adfdf___________________________ Tutorial Time:______10am – 11.30am_______________________asdfdsf____ Student Comments to Lecturer/Tutor (if any)________adff_____________________ _________________________________________________________________ ____________________________adfsdfsadf_____________________________________ Please read the following and electronically sign where indicated: Declaration: I declare the attached assignment is my own work and has not been previously submitted for assessment. This work complies with Curtin university rules concerning plagiarism and copyright. (Refer to www.policies.curtin.edu.au/documents/unit_outlines-plagiarism_state.doc for copyright and plagiarism information. I have retained a copy of this assignment for my own records. Electronic Signature of student:____adfsdf__Sally Student_______asdfsdfsdf_________

Recorded Mark:____________________________________________________ Lecturer/Tutor who marked: __________________________________________

CRICOS (Perth - 00301J) (Sydney - 02637B)

TABLE OF CONTENTS
Situation Analysis/Target Market Identification Report for Ford Falcon Ute. ................................................ 3
1.0 Situation Analysis/Current Marketing Mix .........................................................................................................3 1.1 1.2 1.3 1.4 Current Product .......................................................................................................................................3 Current Price............................................................................................................................................4 Current

You May Also Find These Documents Helpful

  • Good Essays

    Essay of Bs

    • 2220 Words
    • 9 Pages

    Use the information in Figure 2.7 relating to pricing/profitability, and “score” each venture in terms of potential attractiveness.…

    • 2220 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Fba Sample

    • 2375 Words
    • 10 Pages

    Student __Thomas Jones__________________________ Age ___13_____ Sex ___M____Teacher(s) __Ms. Gilbow / Team B______________________ Grade ____6th___________Case Manager _Mrs. Brantley____________________________ Date(s) ___4/17/00_____…

    • 2375 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Stonewall Industries

    • 1205 Words
    • 5 Pages

    Stonewall Industries produces a commodity item (there is very little discernible difference between their product and their competitors). The demand for that item is directly affected by interest…

    • 1205 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    4. Assume that all the factors affecting demand in this model remain the same, but that the price has changed. Further assume that the prices are 100, 200, 300, 400, 500, 600 cents.…

    • 517 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    : HSA 305 - Strayer. Tags: and Pricing, hsa 305, hsa 305 assignment 1, hsa 305 assignment 1 Marketing and the Health Care System, hsa 305 assignment 2, hsa 305 complete, hsa 305 Health Services Marketing, hsa 305 Quiz 1 Chapters 1 and 2, hsa 305 Quiz 4 Chapter 7, hsa 305 Quiz 5 Chapter 8, hsa 305 Quiz 9 Chapter 13, hsa 305 strayer, hsa 305 strayer assignment 1, hsa 305 strayer assignment 2, hsa 305 testbank, hsa305, hsa305 assignment 1, hsa305 assignment 1 strayer, hsa305 assignment 2, hsa305 assignment 2 Competition, hsa305 Quiz 10 Chapters 14 and 15, hsa305 Quiz 6 Chapters 9 and 10, hsa305 quiz bank, hsa305 strayer, hsa305 strayer assignment 1 Marketing and the Health Care System, hsa305 strayer assignment 2, hsa305 strayer complete, Marketing Mix, testbank.…

    • 304 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Regression Model

    • 1130 Words
    • 5 Pages

    These figures also show a reasonable, real-life situation. All of “V” and “C” are positive, which means that all of the three brands are mutually substitute goods. If a brand decreases its prices, the other brands’ sales will decrease. If a brand increases its prices, the results will be vice versa. In other words, consumers consider these brands close subsitutes for one another.2.…

    • 1130 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    3-Segmentation Analysis .................................................................................................................... 8 3.1-Product Contribution towards Total Sales ................................................................................ 8 3.2-Region Contribution towards Total Sales .................................................................................. 9…

    • 5020 Words
    • 21 Pages
    Better Essays
  • Satisfactory Essays

    PART II: MARKET PROFILES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36…

    • 11635 Words
    • 47 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Course Code _____________________________ Session Code ____________________________ Date of Examination _______________________ Time _______________ Room ______________ PRINT LEGIBLY…

    • 915 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Surf Excel

    • 1009 Words
    • 5 Pages

    4  Differentiation ....................................................................................................................................... 4 BCG Matrix : .................................................................................................................................................. 5 Marketing Mix .............................................................................................................................................. 6 Product ......................................................................................................................................................... 6 Price .............................................................................................................................................................. 6…

    • 1009 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Forner Company

    • 890 Words
    • 4 Pages

    The case of Forner Carpet Company was about determining break-even points. This case requires to determine the appropriate price for a product in the market where the company is not a price leader. Forner Carpet Company, the market leader in high-grade carpet materials, plans to expand/diversify its production, and replace its equipment, hence, a need for fresh capital. In order to support this endeavour, Forner imposed a price increase on its L-42 product to boost income. However, market response has been unsatisfactory, with the competitors acquiring some of Forner’s share. That is where the problem arises. What pricing strategy should Forner Carpet Company utilize in order to maintain the profitability of the L-42 line? A thorough analysis on breakeven points was required to identify the relevant and irrelevant cost benefits in making a decision on price change. It was needed to determine which pricing strategy yields to higher profits. Break-even analysis is also relevant in considering other qualitative factors with regards to the pricing strategy. For this case in particular, the purpose of the price increase was mainly to generate added capital for a proposed business expansion which is a viable reason. However, the assumptions of the case were that the market share of Forner Carpet is not affected by the pricing behavior of the other market players and it focuses only on Forner's L-42 product line and assumes its independence from the company’s other products.…

    • 890 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Two of the major competing companies that manufacture drinks are Coca-Cola, and Pepsi. They both produce regular water, flavored water, and soft drinks of many kinds. While this essay will explain what vertical and horizontal analysis is, it will also explain each company’s vertical and horizontal analyses. Also the ratios for each company will be given, and several examples as to how each company can improve in their financial status. The financial analysis of both companies is very important so both businesses can understand how they are being managed.…

    • 1746 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Week Five Final Paper

    • 1136 Words
    • 4 Pages

    Initially, ABC Company will incur various economic risks from raw material pricing to labor. “The determination of anticipated volume should be based on prior sales patterns, economic conditions, competitive actions, and so forth. Where a company has multiple products, consideration must be given to each,” (Aguiar, 2012). As such, should a rise in raw material cost become a factor then expenses associated with production might pose a problem. Additionally, environmental and regulatory concerns must be assessed as with likewise competition. In order to properly evaluate the competition, a thorough market analysis should be completed.…

    • 1136 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Home Page

    • 1246 Words
    • 4 Pages

    Introduction: | Below is business memorandum to the CEO of Company G. Below is a chart that full meets the expectations of the task that was give. Each ratio is explained and the formulas used are listed along with the ratio finding. 1. That information is used to understand what our current trend and if it indicates a strength, weakness, no concern. Final Justification of identification of each ratio or trend as a strength, weakness, or no concern is given. 2. No outside sources where used to find the industry data quartiles because those numbers where already given on the attached “Statement Analysis Template Sheet” and we have assumed that the facts are current. | | |…

    • 1246 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    13 Product Life cycle ( PLC ) ………………… ………………………………... 14 * Promotion ………………………………………………………………………….. 16 Advertising ………………………………………………………………………. 16 Public Relations ………………………… …………………………………….. 16 Promotion ………………………………………………………………………... 17 Direct Marketing ……………………………………………………………… 17 Personal Selling ……………………………………………………………… 18 Types of Market ……………………………………………………………… 18 Price …………………………………………………………………………………. 19 What Determinate Price ……………………

    • 5088 Words
    • 21 Pages
    Satisfactory Essays