The threat of substitutes means that any company in markets which the competition is low faces the threat of substitute, as when a substitute product is available the original company will have to improve its own product in various aspects. The second marketing strategy used is the differentiation from the competitive strategies, by which a company chooses unique features in its product that is essential for most of its customers and stress on those features during marketing campaigns. The international product strategy used in this report is the creation strategy by which, the company creates a new product or improve the existing one in order to enter and export to the international market.
Go Pro company aims to delight its customers through giving them a unique use of technology which helps them view in a whole new way. Hero 5 Black seeks to open many innovative ways and capabilities of sharing experiences of its users. Besides saving the best moments of the customers’ lives in the most classy and delightful fashion. In addition to reaching a massive range of customers worldwide due to the seven languages voice control …show more content…
Additionally, GoPro measure the customer buying rate to assess the profit or loss from that customer and in case of loss then GoPro try to recognize the reasons of this loss by asking its customers how can they improve. (Go Pro,