Situation Analysis for Mcdonalds
McDonald’s Chicken Burger
MARKETING PLAN
Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna
Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna
Executive Summary
This marketing plan is made out of the Market Research done by McDonald’s R&D team about McDonald’s Chicken Burger. Under this Executive Summary, goals and the strategies that used to achieve those goals are shortly described.
McDonald’s main goal is to ensure Quality service, Cleanliness and Value (QSC&V) for each & every customer, each and every time.
To fulfill that, we mainly focus on high quality food and superior service in a clean, welcoming environment, at a great value.
In addition to that there are marketing strategies to reach for our targets.(4p’s)
When describing about our 4p’s strategy, we have selected a chicken burger as the product which belongs to fast food. And it comes with 3 sizes and 3 reasonable prices.
Main cities of the country are selected for placing McDonald’s branches.
Tv advertising,cutouts are the fundamental promoting methods which we used.
And also we have done “S W O T” Analysis and “P E S T” analysis regarding our company to find out prevailing situation and obtained relevant data which is very important when implementing those marketing strategies.
Finally, we think that we will be strong enough to give full satisfaction for the customer than ever with these new strategies.
The Challenge
Our challenge is to promote our new chicken burger to the society. There are different types of chicken burgers in the market. Those products are unhealthy fast food. Our product is different among others.
Situation Analysis
Quality service, Cleanliness and Value (QSC&V) for each & every customer, each and everytime
McDonald's Corporation is one of the world’s leading food servicer retailers with more than 34,000 restaurants, serving more than 69 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a
MARKETING PLAN
Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna
Hasan | Dilan | Malith | Sumeera | Buddhini | Lakna
Executive Summary
This marketing plan is made out of the Market Research done by McDonald’s R&D team about McDonald’s Chicken Burger. Under this Executive Summary, goals and the strategies that used to achieve those goals are shortly described.
McDonald’s main goal is to ensure Quality service, Cleanliness and Value (QSC&V) for each & every customer, each and every time.
To fulfill that, we mainly focus on high quality food and superior service in a clean, welcoming environment, at a great value.
In addition to that there are marketing strategies to reach for our targets.(4p’s)
When describing about our 4p’s strategy, we have selected a chicken burger as the product which belongs to fast food. And it comes with 3 sizes and 3 reasonable prices.
Main cities of the country are selected for placing McDonald’s branches.
Tv advertising,cutouts are the fundamental promoting methods which we used.
And also we have done “S W O T” Analysis and “P E S T” analysis regarding our company to find out prevailing situation and obtained relevant data which is very important when implementing those marketing strategies.
Finally, we think that we will be strong enough to give full satisfaction for the customer than ever with these new strategies.
The Challenge
Our challenge is to promote our new chicken burger to the society. There are different types of chicken burgers in the market. Those products are unhealthy fast food. Our product is different among others.
Situation Analysis
Quality service, Cleanliness and Value (QSC&V) for each & every customer, each and everytime
McDonald's Corporation is one of the world’s leading food servicer retailers with more than 34,000 restaurants, serving more than 69 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a