Situation Analysis: Advertising
Situation Analysis
An organization that wants to exchange its products or services in the marketplace should: ▪ make an analysis to find out first what are the opportunities ▪ who are the competitors ▪ select the market and identify them ▪ what market segmentation will choose ▪ what will be our market positioning
Let’s take the steps one by one: 1. Opportunities analysis: In this segment must be a careful analysis in the marketplace and find out if there is any demand or a need. It is more favorable to launch in the market an innovative product or a new fashion. 2. Competitors analysis: Moving on to the second segment the company have to make a competitive analysis to know who will be out competitors, in which stage they are and finally to know how we can deal with them more efficiently. There are several competitive advantages that we can achieve like low prices, high quality products, lowest production costs and much more.
After we evaluate the opportunities presented and we make a detailed competitive analysis we gradually move on to a target market selection. 3. Market segmentation: Has five main variables: Geographic Demographic Psychographic Behavioral Socioecononomic
Our organization has selected one market segmentation. Demographic that has to do with gender which will be referred to men and age that will be between 18 to 27 years old.
Moving on, our firm will position in two categories: ▪ Positioning by product attitude and benefits which means to highlight a unique feature in our advertising. ▪ Positioning by product quality which means to highlight the quality of our product.
Distribution Channels
Channel decision involves selecting managing and motivating intermediaries such as whole sellers and retailers that help a firm to make its product available to customers. Like every product companies, we also choose to distribute our products through
An organization that wants to exchange its products or services in the marketplace should: ▪ make an analysis to find out first what are the opportunities ▪ who are the competitors ▪ select the market and identify them ▪ what market segmentation will choose ▪ what will be our market positioning
Let’s take the steps one by one: 1. Opportunities analysis: In this segment must be a careful analysis in the marketplace and find out if there is any demand or a need. It is more favorable to launch in the market an innovative product or a new fashion. 2. Competitors analysis: Moving on to the second segment the company have to make a competitive analysis to know who will be out competitors, in which stage they are and finally to know how we can deal with them more efficiently. There are several competitive advantages that we can achieve like low prices, high quality products, lowest production costs and much more.
After we evaluate the opportunities presented and we make a detailed competitive analysis we gradually move on to a target market selection. 3. Market segmentation: Has five main variables: Geographic Demographic Psychographic Behavioral Socioecononomic
Our organization has selected one market segmentation. Demographic that has to do with gender which will be referred to men and age that will be between 18 to 27 years old.
Moving on, our firm will position in two categories: ▪ Positioning by product attitude and benefits which means to highlight a unique feature in our advertising. ▪ Positioning by product quality which means to highlight the quality of our product.
Distribution Channels
Channel decision involves selecting managing and motivating intermediaries such as whole sellers and retailers that help a firm to make its product available to customers. Like every product companies, we also choose to distribute our products through
References: …………………………………………. 8 Advertising Assignment