Sitara textil

Topics: Textile, Cotton, Quality control Pages: 51 (8169 words) Published: April 26, 2014
MBA Internship report

SITARA TEXTILE INDUSTRIES LIMITED
Specialization: MBA (Marketing)

Presented to:
Chairman

Department of Business Administration

Submitted by:
Name: MUHAMMAD IMRAN

Roll No: AD 511468

Registration No: 09-PKB-1576

Mailing Address: Ghubar-e-Madina Dar-ul-Shifa

Near Arif Shaheed Chowk

Azmat Coloney Jauharabad

District: Khushab

Contact No: 0332-4329917

Date of Submission: 04-09-2013

(Department of Business Administration)
Allama Iqbal Open University islamabad

ACKNOWLEDGEMENT

In the name of Allah, the sustainer of the whole universe. Peace be upon the Holy Prophet Muhammad (SAW), the most perfect of all the human beings ever born.I feel it an honor to submit this thesis for the completion of my M.B.A Degree (Marketing). I express my sincerest and heartfelt gratitude to my supervisor Mr. Muhmmad Hafeez for his well directed and skilled guidance.With a deep sense of gratitude I acknowledge the kind attitude and help rendered to me by Mr. Waseem Qureshi and Mr. Kashif Mahmmod to revise and improve the contents of this study paper.I sincerely express my thanks to Mr. Gohar Maqsood for his willing guidance to achieve my objective.Last but not least I offer my humble heartfelt gratitude and deepest affections to my great mother, respected father and My Sir Zafar Sahib who inspired me for higher ideals of life, supported morally throughout my studies and always prayed for success in the pursuits of my life.

MUHAMMAD IMRAN GHUBAR-E-MADINA DAR-UL-SHIFA

NEAR ARIF SHAHEED CHOWK

AZMAT COLONEY JAUHARABAD

DISTRICT KHUSHAB

CELL NO. 0332-4329917
LIST OF CONTENTS
Sr. No.
TITLE
PAGE

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INTRODUCTION
OBJECTIVE OF STUDYING THE ORG.
OVERVIEW OF THE ORGANIZATION
3.1 HISTORY
3.2 NATURE OF BUSINESS
3.3 BUSINESS VOLUME
3.4 PROFILE OF EMPLOYEES
3.5 PRODUCT LINE
FUNCTIONS OF MARKETING DEPTT.
4.1 MARKETING STRATEGY
4.2 PRICING STRATEGY
4.3 DISTRIBUTION STRATEGY
4.4 PROMOTIONAL STRATEGY
CRITICAL ANALYSIS
5.1 SUCCESS & FAILURE OF PRODUCTS
5.2 MAJOR COMPETITORS
5.3 FUTURE PROSPECTS OF THE ORG.
SWOT ANALYSIS
CONCLUSION & Recommendations
REFERENCES & SOURCES

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4
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9
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INTRODUCTION OF ORGANIZATION
SITARA TEXTILE INDUSTRIES LIMITED

1. INTRODUCTION
Sitara Textile Industries Limited Faisalabad has the privilege to be the first member of the esteemed Sitara Group. Founded in 1972 by the most illustrious brothers, Haji Abdul Ghafoor (late) and Haji Bashir Ahmad, is now led by the young Mian Muhammad Anees, a dynamic second generation leader of Pakistan textile industry. Sitara Textile is one of the largest manufacturers and registered leading exporters of textile goods in Pakistan. It is exporting high quality products. Sitara Textile has designing, stitching, and printing departments. The bedding and fabric collection of Sitara Textile are exported to South America, USA, Canada, New Zealand and Europe. Sitara Group by now is in textile cloth finishing and processing, textile spinning, color alkali industries and power plant. Haji Abdul Ghafoor (Late) and Haji Bashir Ahmed the present Chairman of the Group, the two creative and courageous men, later joined by second generation, make a blend of experience and modern business knowledge, managed the business growth and development with...


References: & SOURCES
MR. SAEED KHAN G.M. PROCESSING
MR.MUHAMMAD AWAIS G.M.EXPORTS (MARKETING)
MR.KASHIF DY.MANAGER EXPORTS
CH.MUHAMMAD SALEEM PERSONNAL MANAGER
SOURCES
www.sitaratextile.com
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