Sirius XM Strategic Analysis Capstone Project Proposal

Better Essays
Capstone Project Proposal
MBA6028
Capella University Dr. Rebecca Snarski

I. Introduction. a. Target Organization. I plan to conduct a strategic analysis on Sirius XM, Inc. I do not have direct access to this company; however, I submitted a letter to the Executive Vice President and Chief Administrative Officer, Dara Altman, requesting access to requested information and data that may not otherwise be available. I will use information from the Sirius XM website, the U.S. Securities and Exchange (SEC) 10-K and associated reports for Sirius XM. I also plan to research as much relevant information as possible from peer-reviewed journals and other valid periodicals through the Capella University Library. In addition, I will research other valid online business journals and websites for information that is relevant to Sirius XM and the Broadcasting – Radio industry. I chose Sirius XM, Inc. to conduct an analysis because of the consistent evolution of the company’s products and services. This company has unique products and services, but there are indirect competitors. It is vital for Sirius XM to consistently evolve. b. Nature of the Project. I plan to conduct a thorough strategic analysis of Sirius XM, Inc., examining and evaluating the functional operations environment of the company. The study will also include the functional areas of marketing, finance, and administration. The purpose of the study is to examine, analyze, evaluate, and provide feasible courses of action recommendations for enhancing the efficiencies and effectiveness of current and future business operations. This study will use the collective analysis of all the functional areas of operations to discover potential gaps in the integration of the knowledge, skills, and attitudes of each of the functions as well as the effectiveness and efficiency of the company’s collaborative integration of the collection of the functional knowledge, skills and



References: Bento, A., Bento, R., & White, L. (2013). VALIDATING CAUSE-AND-EFFECT RELATIONSHIPS IN THE BALANCED SCORECARD. Academy Of Accounting & Financial Studies Journal, 17(3), 45-55. Dunbar, J. (2008, July 25). FCC Approves Sirius-XM Merger In 3-2 Vote. Retrieved July 31, 2014, from http://www.huffingtonpost.com/2008/07/26/fcc-approves-sirius-xm-me_n_115093.html Ormanidhi, O., & Stringa, O. (2008). Porter 's Model of Generic Competitive Strategies. Business Economics, 43(3), 55-64. SIRI- 2013.12.31 -10K. (2014, January 31). Retrieved from http://www.sec.gov/Archives/edgar/data/908937/000090893714000006/siri-20131231x10k.htm Welcome to the world of satellite radio - SiriusXM Radio. (n.d.). Retrieved August 16, 2014, from http://www.siriusxm.com/ Zakhem, A., & Palmer, D. (2012). Managing for Ethical–Organizational integrity: Principles and processes for promoting good, right, and virtuous conduct. New York, New York, USA: Business Expert Press.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Sirius XM Radio Financial Statement Analysis In the previous project assigned to me, I completed a SWOT analysis of Sirius XM Radio where it was noted that the Sirius XM is firmly at the top of its industry. For the purposes of this project, I went through the financial statements of Sirius XM as well as computed several key financial ratios to indicate Sirius XM’s profitability, growth, performance, and efficiency amongst other things. I then compared these ratios to the industry averages as well…

    • 952 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    What Is Sirius XM?

    • 933 Words
    • 4 Pages

    restriction on Sirius XM’ broadcast content. Thus, Sirius XM’s can provide various channels to customers, such as news, sports, music, etc, which can attract a number of subscribers. 2. Most geographic area in the United States and Canada are under the clear reception provided by Sirius XM’s orbiting satellites. 3. Sirius XM already had the leading smartphone platforms, because it already published the app through Apple store. 4. The cost of company can be decrease contribute to the merger of Sirius and XM…

    • 933 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    SIRIUS XM ANALYSIS Sirius XM has attempted to establish themselves according to these five forces. In terms of threats of entry, Sirius XM has really attempted to differentiate themselves from standard radio by providing an abundant amount of channels that provides news, sports and all kinds of music. By merging Sirius and XM radios together, they have really planted themselves as the gorilla in the satellite industry, and it would be tough for another satellite company to enter and take away…

    • 426 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Analysis of Sirius XM Holdings Inc. (SIRI) 2013 Annual Report/10k Filing Preface: SIRI began to be publically traded in August of 1994 at $4.125. The company flourished in the 90’s reaching an all-time high stock value of $61 in February of 2000. Since 2001, terrestrial radio revenues have been declining year over year (90% of SIRI revenue). Their stock value crashed to $2.49 in September of 2001. The 2009 recession demolished SIRI’s trade value even further to a penny stock. In the last decade the…

    • 587 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Sirius Xm Case Study

    • 3206 Words
    • 13 Pages

    Sirius Xm (SIRI) Turnaround post 2007 merger Industry: * Prior to change: Sector: Consumer Services / Industry: Broadcasting - Radio * After change: Sector: Consumer Services / Industry: Broadcasting - Radio Challenge Years: Pre and Post 2007 (merger) •Introduction: * Sirius and XM, separate companies, began to compete in the satellite radio business in 2001 and 2002. Target market was car drivers and daily commuters who listened to their local radio stations that they preferred, but…

    • 3206 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Overview Sirius XM has unique strengths that they can apply to help foster their future success. The company offers their customers premium and exclusive broadcasting services which include the NFL, MLB, NASCAR, NBA, NHL, traffic, weather, and more. In conjunction with being able to offer premium and exclusive broadcasts, Sirius XM is not restricted in their content to the extreme that free radio stations are subjected to. Sirius XM has the advantage of operating in an industry where the high barriers…

    • 284 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Capstone Project Proposal

    • 435 Words
    • 3 Pages

    CAPstone Project Proposal Project Title Student Name Language Arts Class Name of Teacher Homeroom Teacher Name of Advisor December 11, 2009 CAPstone Project Proposal for Name of Student Project Overview For my project, I will be working at name of organization. The work I will be doing is description of the work you will be doing. I plan to accomplish (what result will your work produce? Ex. – build a ramp, paint a mural, collect 100 pounds of food for the food…

    • 435 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Capstone Project Proposal

    • 2546 Words
    • 11 Pages

    CAPSTONE PROJECT PROPOSAL IS OPEN SOURCE S O F T WARE READY FOR THE ENTERPRISE MESSAGING AND COLLABORATION N E E D S? Submitted by: Jorge L. Vargas email:vargasjorgel@yahoo.com Submitted to ASPEN University MSIT Program October 19, 2003 I S OPEN SOURCE SOFTWARE READY FOR THE ENTERPRISE MESSAGING AND COLLABORATION NEEDS? O CTOBER 19, 2003 Table of Contents 1. INTRODUCTION ........................................................... 3 DESCRIPTION .....................................…

    • 2546 Words
    • 11 Pages
    Satisfactory Essays
  • Powerful Essays

    Executive Summary Sirius XM Holdings Incorporated has been in business for six years as a merged company and their main line of business is satellite radio. Today it “is the largest radio broadcaster measured by revenue and has 25.6 million subscribers.” SiriusXM creates and broadcasts commercial-free music; premium sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music, sports, and talk programming in radio” (SiriusXM…

    • 3217 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Justin Kaufman-2056713 Lecturer- Stephen Chandler Corporate Finance Merger Report Sirius XM inc. Table Of Contents 1. Coversheet 2. Table of contents 3. Introduction 4. History Of The Industry/History Of the Companies 5. History Of The Companies 6. History Of The Companies 7. Type Of Merger/Reasons for merger 8. Reasons for merger 9. Shareholder Reaction/Finance 10.Regulation Authority/ Wider Reactions 11.Success/Failure Of Merger 12.Conclusion 13…

    • 2040 Words
    • 9 Pages
    Powerful Essays