Capella University Dr. Rebecca Snarski
I. Introduction. a. Target Organization. I plan to conduct a strategic analysis on Sirius XM, Inc. I do not have direct access to this company; however, I submitted a letter to the Executive Vice President and Chief Administrative Officer, Dara Altman, requesting access to requested information and data that may not otherwise be available. I will use information from the Sirius XM website, the U.S. Securities and Exchange (SEC) 10-K and associated reports for Sirius XM. I also plan to research as much relevant information as possible from peer-reviewed journals and other valid periodicals through the Capella University Library. In addition, I will research other valid online business journals and websites for information that is relevant to Sirius XM and the Broadcasting – Radio industry. I chose Sirius XM, Inc. to conduct an analysis because of the consistent evolution of the company’s products and services. This company has unique products and services, but there are indirect competitors. It is vital for Sirius XM to consistently evolve. b. Nature of the Project. I plan to conduct a thorough strategic analysis of Sirius XM, Inc., examining and evaluating the functional operations environment of the company. The study will also include the functional areas of marketing, finance, and administration. The purpose of the study is to examine, analyze, evaluate, and provide feasible courses of action recommendations for enhancing the efficiencies and effectiveness of current and future business operations. This study will use the collective analysis of all the functional areas of operations to discover potential gaps in the integration of the knowledge, skills, and attitudes of each of the functions as well as the effectiveness and efficiency of the company’s collaborative integration of the collection of the functional knowledge, skills and
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