Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study By: Katrina Robinson
Bus520 Leadership and Organizational
Dr. Leonardo Serrano
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Outline the Leadership Style of Branson and its effectiveness to the U.S today Richard Branson and Effective Leadership Incorporation of Branson’s Leadership at School or Work. The Leadership Style of Branson and its effectiveness to the U.S today Richard Branson, the chairman and CEO of the Virgin Group has come up with a type of leadership centered on employees. He has embraced transformational leadership model as a style of leadership. Transformational leadership is a leadership style that focused on effecting revolutionary change in organizations through a commitment to the organization’s vision. Transformational leadership includes engendering trust, admiration, loyalty, and respect amongst followers through application of charismatic vision and behavior. Transformational leadership encourages change through intellectual stimulation aimed at self-reflective change of values and beliefs. Vision is critical for transformational leadership because employees are more comfortable when they understand the vision and direction of the company going forward. Transformational leadership impacts individuals' self-growth. Transformational leadership develops followers who can perform beyond their own and others' expectations. Transformational Leadership starts with the development of a vision, a view of the future that will excite and convert potential followers. This vision may be developed by the leader, by the senior team or may emerge from a broad series of discussions. Transformational leadership focuses on social values and appears in times of distress and change.
Sir Richard Branson has empowered his employees to attain a given vision of the company. This has led to the rise in productivity and the morale of the worker. It has also increased utility and the wide professional and individual growth of the company. Sir Richard Branson is an iconic and legendary figure within business circles. His Virgin companies span the globe, while his thirst for brand domination and sense of adventure tell a story of an intriguing and thought provoking life sprinkled with danger, high risk tactics, pushing the boundaries of the possible and an encompassing purpose that is built upon fairness and change.
In terms of leadership model addressed in Chapter 10 and 11, Branson exemplifies a transformational leader. Transformational leadership involves anticipating future trends, inspiring followers to understand and embrace a new vision of possibilities, developing others to be leaders or better leaders, and building the organization or group into a community of challenged and rewarded learners. Visionary, inspiring, daring, and ethical are words that describe transformational leaders. They are risk takers who seize or create new opportunities. They are also thoughtful thinkers who understand the interactions of technology, culture, stakeholders, and external environmental forces (Hellriegel & Slocum, 2011, page 329). He is not as much concerned about industry-specific expertise as he is with recruiting employees with strong communication and teamwork competencies that mesh with the Virgin culture. He truly feels that getting other peoples input and listening to what people have to say are a core value to him. He carries a notebook in his pocket all the time just in case he hears something interesting from people that he interacts with on any level. He loves to take high-risk decisions if in the end he feels it's worthwhile.
According to the authors, passion is essential for task accomplishment. Passion is often more present in entrepreneurial leaders and Sir Richard Branson should be regarded as a passionate leader. On the Virgin group website (5) the...
References: Hellriegel, D., & Slocum, J. (2007). Organizational Behavior. Mason, OH: Thompson Higher
People and Planet. (2012, January). Retrieved from Virgin.com: http://www.virgin.com/people-and-planet/our-vision
The Hersey-Blanchard Situational Leadership Theory. (2012, January). Retrieved from Mind Tools: http://www.mindtools.com/pages/article/newLDR_44.htm
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