Sip Learning on Coca Cola
SIP Learning Report on coke
My topic is not finalized yet by the company but they told me that I have to do my project on DeeP RED. Title is still left to be finalized.
Segmentation Model- Key Accounts
Key Accounts outlets can be segmented into channels and sub channels 1. Modern trade * Hyper market * Super market * Convenio * Cash & carry 2. E & D * QSR * Take Away * FINE Dine * Night Life 3. Cinema * Multiplex * Single Screen 4. Entertainment & Leisure * Hotels * Amusement park 5. Travel * Airlines- Budget * Airlines- Full Service * Airport Kiosks * Fuel Station 6. Institutions * At Work * CSD * Education College/ School Canteen * Hospitals Canteen
DeeP RED
In Deep RED, Picture Of Success (PicOS) has been defined for the following channels.
Channel type 1. Modern trade * Hyper market : >10 check-out counters * Super market : 4-9 check-out counters * Convenio : 4 check-out counter 2. E & D * QSR / Take Away : Table service Self service * FINE Dine * Night Life : Pubs and Discotheques
3. Cinema * Multiplex
Picture of success(PicOS) * PicOS enables the company to focus on its execution efforts, and helps the company to transform its customer into more successful outlets. * PicOS is used as a guide, and it helps the company to not lose its focus on its execution efforts * The PicOS elements are the key strategic execution elements for Creation, Registration, Evaluation & Maintenance of Execution KPIs. These elements are as follows:
1. Chilling Equipments * Equipment type and Equipment Standards 2. Availability * Coverege (Brands & Packaging) * Price Communication & Price based Promotions. * SOVI 3. Activation * POP (Material Or Campaign) * Activation Equipments
06/04/12-(1st day) * First day I have visited
My topic is not finalized yet by the company but they told me that I have to do my project on DeeP RED. Title is still left to be finalized.
Segmentation Model- Key Accounts
Key Accounts outlets can be segmented into channels and sub channels 1. Modern trade * Hyper market * Super market * Convenio * Cash & carry 2. E & D * QSR * Take Away * FINE Dine * Night Life 3. Cinema * Multiplex * Single Screen 4. Entertainment & Leisure * Hotels * Amusement park 5. Travel * Airlines- Budget * Airlines- Full Service * Airport Kiosks * Fuel Station 6. Institutions * At Work * CSD * Education College/ School Canteen * Hospitals Canteen
DeeP RED
In Deep RED, Picture Of Success (PicOS) has been defined for the following channels.
Channel type 1. Modern trade * Hyper market : >10 check-out counters * Super market : 4-9 check-out counters * Convenio : 4 check-out counter 2. E & D * QSR / Take Away : Table service Self service * FINE Dine * Night Life : Pubs and Discotheques
3. Cinema * Multiplex
Picture of success(PicOS) * PicOS enables the company to focus on its execution efforts, and helps the company to transform its customer into more successful outlets. * PicOS is used as a guide, and it helps the company to not lose its focus on its execution efforts * The PicOS elements are the key strategic execution elements for Creation, Registration, Evaluation & Maintenance of Execution KPIs. These elements are as follows:
1. Chilling Equipments * Equipment type and Equipment Standards 2. Availability * Coverege (Brands & Packaging) * Price Communication & Price based Promotions. * SOVI 3. Activation * POP (Material Or Campaign) * Activation Equipments
06/04/12-(1st day) * First day I have visited