Sintex Analysis

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Name:Girish Jitendra Malekar | Batch:A | Roll No.A-11015 | | Marks Allocation: | | Assignment No: | | Assignment Scope: Individual | Assignment Duration |

Back ground to the study Plastic has derived demand. It is indispensable for every aspect of contemporary life.
India has not capitalised on Plastic. Our per capita consumption is amongst the lowest in the world. The industry faces few key impediments that have restrained its growth.

SWOT ANALYSIS OF INDIAN PLASTIC INDUSTRY

STRENGHTS | WEAKNESS | * Strong base in polymer * Low cost labour * High percentage of recycled plastic | * Low scale production * High cost of plastic for end-use application * Obsolete machinery * Poor industry image * Industry not focussed on exports | | | * Rising crude oil prices * Threat of polymer import from middle east * Strong processing industries in neighbouring countries * Environmental concern with plastic packaging leading to substitution | * Opportunity on account of plasticulture which is at a nascent stage in India * Opportunity to tap higher value processed plastic exports where India has no presence * Potential demand by growth of sun-rise industries such as Retail | THREATS | OPPORTUNITIES |

To succeed, the industry needs to gain control over * MARKETS * Promote use of plastic in untapped areas domestically * Proactively focus on exports as abusiness strategy rather than the current mindset of focusing only on domestic market

* Scale/ Technology * Increase scale of operations * Adobt new technology to be in sync with global trends

* Cost * Reduce the burden of plastic cost on end use industry
Domestic demand has been growing at 9% has reached 4.47 mmt

With GDP in the same period growing 6.63%, the plastic industry has grown at 1.5 times GDP.

India’s per capita consumption is however just one fifth of the world average

So there is lot of

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