Singtel - Environmental Forces
SingTel - Environmental forces
Table of contents
1. Introduction [3]
1.1. Background to the report [3]
1.2. Purpose of the report [3]
1.3. Scope of the report
2. Analysis
2.1.1. Macroenvironmental [3]
2.1.1 Technological [3-4]
2.1.2 Demographic [4]
2.2 Microenvironmental [4]
2.2.1 Competitors [4-5]
3. Conclusion [5]
4. References [5-6]
1. Introduction
1.1 Background of the report
Singapore Telecommunications Limited (SingTel) is a Singaporean telecommunication company with its headquarter in Singapore. SingTel provides services such as broadband and fixed line internet, fixed and mobile phone services as well as digital television. Being one of the largest mobile network operators, SingTel also operates in other regions across Asia and Africa. Since 2001, Optus- Australia’s second largest telecommunication company, is a wholly owned subsidiary of SingTel. Another associate company of SingTel is Singapore Post Limited (SingPost), providing logistical services in the domestic and international market. Furthermore, SingTel owns 32% of Bharti Airtel, which is the largest telecommunication company in India.
1.1 Purpose of the report
The purpose of the report is to identify and examine three environmental forces and the impact on the marketing activities.
1.2 Scope of the report
The report includes technological and demographic analysis in the macroenvironmental section and competitors in microenvironmental section. Secondary data is used to gather information for the findings and analysis
2. Analysis
2.1 Macroenvironmental
Macroenvironment is the external environment of a company which is uncontrollable. It includes political, economical, cultural, technological, demographic and natural
2.1.1 Technological
SingTel, as one of the largest
Table of contents
1. Introduction [3]
1.1. Background to the report [3]
1.2. Purpose of the report [3]
1.3. Scope of the report
2. Analysis
2.1.1. Macroenvironmental [3]
2.1.1 Technological [3-4]
2.1.2 Demographic [4]
2.2 Microenvironmental [4]
2.2.1 Competitors [4-5]
3. Conclusion [5]
4. References [5-6]
1. Introduction
1.1 Background of the report
Singapore Telecommunications Limited (SingTel) is a Singaporean telecommunication company with its headquarter in Singapore. SingTel provides services such as broadband and fixed line internet, fixed and mobile phone services as well as digital television. Being one of the largest mobile network operators, SingTel also operates in other regions across Asia and Africa. Since 2001, Optus- Australia’s second largest telecommunication company, is a wholly owned subsidiary of SingTel. Another associate company of SingTel is Singapore Post Limited (SingPost), providing logistical services in the domestic and international market. Furthermore, SingTel owns 32% of Bharti Airtel, which is the largest telecommunication company in India.
1.1 Purpose of the report
The purpose of the report is to identify and examine three environmental forces and the impact on the marketing activities.
1.2 Scope of the report
The report includes technological and demographic analysis in the macroenvironmental section and competitors in microenvironmental section. Secondary data is used to gather information for the findings and analysis
2. Analysis
2.1 Macroenvironmental
Macroenvironment is the external environment of a company which is uncontrollable. It includes political, economical, cultural, technological, demographic and natural
2.1.1 Technological
SingTel, as one of the largest
References: "SingTel Milestones." SingTel info. N.p., n.d. Web. 24 July 2012. . REED, CHRIS. "M1 to raise prices of 4G services | Singapore Business Review." Home | Singapore Business Review. N.p., 20 Mar. 2012. Web. 24 July 2012. . "StarHub 4G network to launch 'later this year ' - Mobile Phones - CNET - CNET Asia." CNET Asia | Product Reviews, Technology News and Blogs. N.p., 10 July 2012. Web. 24 July 2012. . Wong, Reico. "SingTel lowers data cap as it expands 4G service." Asiaone. N.p., 5 June 2012. Web. 24 July 2012. . "SingTel - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 24 July 2012. . "SingTel Awards." Best Cloud Service. N.p., n.d. Web. 24 July 2012. .