Singer Bangladesh

Topics: Strategic management, SWOT analysis, Singer Corporation Pages: 25 (7570 words) Published: June 21, 2013


Submitted to
Mr. A.K.M. Saiful Majid
Course Instructor & Professor
Strategic Management

Submitted by

Submitted on June 13 2013
Institute of Business Administration, University of Dhaka
June 13, 2013
Mr. A.K.M. Saiful Majid
Institute of Business Administration
University of Dhaka.
Subject: Submission of Term Paper.
Dear Sir,
It gives us enormous pleasure in presenting herewith the Term Paper on “Strategic Analysis of Singer Bangladesh Ltd” which was assigned to us as partial fulfillment of Strategic Management course. While preparing the term paper we got an opportunity to have an insight on Singer Bangladesh Ltd.

An attempt has been made in this report to get an insight of Singer Bangladesh Ltd. We have tried heart and soul to make the report effective and useful. We are grateful to you for providing us this opportunity of gaining such practical experiences. If you need any assistance for further interpretation, please call us up. Sincerely Yours,

(Quazi Asaduzzaman)
ID#14, 44th(E) batch

(Quazi Asaduzzaman)
ID#14, 44th(E) batch

(B M Hasan Mahmud)
ID#36, 44th(E) batch

(B M Hasan Mahmud)
ID#36, 44th(E) batch

It gives us immense pleasure to thank few individuals for their cordial cooperation and encouragement, who have contributed directly or indirectly in preparing this report. Firstly, we express our gratefulness to Almighty who has enabled us to pursue our study. We are deeply grateful to Mr. A.K.M. Saiful Majid, Professor, Institute of Business Administration of University of Dhaka. We would like to thank him from the core of our heart for his proper instructions, suggestions and evaluations, which helped us to generate the report in the proper way. We would also like to express our heartiest gratitude to Mr. Muhammad Hossain, Deputy Manager, MIS of Singer Bangladesh Ltd for his cooperation in making this report.

Table of Contents
Topic| Page no.|
1. Introduction| |
2.1 Background of the study| |
2.2 Objective of the study| |
2.3 Scope of the Study| |
2.4 Methodology| |
2.5 Limitations of the Study| |
2. Company Background| |
3.6 History of Singer Bangladesh Ltd| |
3.7 Vision Statement| |
3.8 Mission Statement| |
3.9 Basic Company Data| |
3.10 Business of the Company| |
3.11 Ownership Structure| |
3.12 Corporate Culture| |
3.13 Corporate Social Responsibility| |
3.14 Key Competitors| |
3.15 Competitive Strategies| |
3. Industry Analysis using Porter’s five forces model| | 4. Competitive Advantages of Singer Bangladesh Ltd| |
5.16 Competences| |
5.17 Core Competences| |
5.18 Distinctive Competences| |
5. PESTEL and SWOT Analysis of Singer Bangladesh Ltd| | 6. Value Chain Analysis| |
7. Strategies followed by Singer Bangladesh Ltd| |
8. Financial Performance of Singer Bangladesh Ltd| |
9. Organizational Development| |
10. Developing new Strategy for Singer Bangladesh Ltd| | 11. Recommendations| |
12. Conclusion| |
Bibliography| |

Chapter 1
1.0 Introduction

2.1 Background of the study
This study was undertaken as a part of the course requirement of the Strategic Management of the MBA programme of the Institute of Business Administration (IBA) of the University of Dhaka. The aim of this study is making strategic analysis of Singer Bangladesh Ltd and see how different aspects of Strategic Management are being applied in the industry. In fact the theoretical knowledge earned in the class room shall be applied to learn about the industry practice. 1.2 Objective of the study

1.2.1 Broad Objective
Developing a new strategy for Singer Bangladesh Ltd.
1.2.2 Specific Objective
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