Singapore Airlines: Case Study: Singapore Airlines Ltd)
1.0 Introduction – Singapore Airlines Ltd
Singapore Airlines (SIA) once again is hitting the headlines with plans to restart the world’s longest commercial flight between Singapore and Los Angeles, and Newark with the fuel efficient ultra-long-range Airbus-350s in 2018; its new First Class and Business Class designs launched on its next batch of 5 A380 superjumbos in 2017.
In 2013, SIA made a strategic decision to cut long haul direct flights to New York & Los Angeles after high fuel charges and weak passenger load factor (PLF) made these destinations commercially unviable. Whilst the Airbus-380s, world’s biggest passenger jet is pivotal in serving flights to major cities like London, Paris, Sydney & New Delhi, it’s ultra long haul flights business that SIA intend to heighten. SIA CEO Goh Choon Phong advocates that the newly committed 67 Airbus-350s including 7 ultra-long-range models will be a game-changer …show more content…
The SIA group, on top of their parent airline company, also owns three more airline entities: SilkAir which schedules regional flights to secondary cities, while Scoot and Tigerair focuses on the low-cost carrier (LCC) sector. SIA Group operates in South West Pacific, Europe, the Americas, East & West Asia, and Africa. SIA which is headquartered in Singapore is 56% owned by the Singapore Government’s investment arm, Temasek Holdings employed 23, 963 people as of March
Singapore Airlines (SIA) once again is hitting the headlines with plans to restart the world’s longest commercial flight between Singapore and Los Angeles, and Newark with the fuel efficient ultra-long-range Airbus-350s in 2018; its new First Class and Business Class designs launched on its next batch of 5 A380 superjumbos in 2017.
In 2013, SIA made a strategic decision to cut long haul direct flights to New York & Los Angeles after high fuel charges and weak passenger load factor (PLF) made these destinations commercially unviable. Whilst the Airbus-380s, world’s biggest passenger jet is pivotal in serving flights to major cities like London, Paris, Sydney & New Delhi, it’s ultra long haul flights business that SIA intend to heighten. SIA CEO Goh Choon Phong advocates that the newly committed 67 Airbus-350s including 7 ultra-long-range models will be a game-changer …show more content…
The SIA group, on top of their parent airline company, also owns three more airline entities: SilkAir which schedules regional flights to secondary cities, while Scoot and Tigerair focuses on the low-cost carrier (LCC) sector. SIA Group operates in South West Pacific, Europe, the Americas, East & West Asia, and Africa. SIA which is headquartered in Singapore is 56% owned by the Singapore Government’s investment arm, Temasek Holdings employed 23, 963 people as of March