Singapore Airline

Topics: Singapore Airlines, Singapore Changi Airport, Singapore Pages: 4 (988 words) Published: July 24, 2015
Singapore Airline
Strenght:
Premium product and brand
SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing, but its leading premium product remains an important differentiator .

Meanwhile, SIA brands product still remain one of the best known and popularity.  Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird, inspired by a silver kris, keris in malay means. This plane was designed by French luxury yacht interior designer Jean-Jacques Coste .

Multi-brand model (including Scoot and SilkAir)
In the Asian airline sector, SIA has been one of the leaders of the multi-brand strategy trend which has emerged over the last decade.SIA was not the first airline group in Asia- Pacific.It putting it in position of the benefits from the faster grow at the bottom end of the market in Sourtheast Asia.  In mid-2012 SIA launched Scoot , which became the world’s third long-haul LCC after Jetstarand Air Asia X.Four Airline group there include one in Asia have since followed with widebody low-cost subsidiaries or operations.

Meanwhile, full-service regional subsidiary SilkAir has been growing rapidly and been consistently profitable.

 Europe market strength 
SIA is the largest Asian airline in Europe,it is an important market that SIA cooperate with them. At now,SIA has four daily flights to London, where it has continued to expand over the last decade by introducing the A380 and more recently a fourth daily frequency. The A380, SIA’s flagship, is also now used to serve Frankfurt, Paris and Zurich.It currently have about 70,000 seat to and from Europe.That is more than any other Asian carrier.

d) Australia/South Pacific market strength 
SIA is also the largest Asian airline in Australia and New Zealand.It have many market share in the world. SIA has another 11,000 weekly seats and two...
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