Singapore

Powerful Essays
SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012

SINGAPORE
TOURISM BOARD
ANNUAL REPORT 2011/2012

SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012

Vision and Mission

3

Chairman’s Message

4

Chief Executive’s Message

5

Board of Directors

7

Management Team

11

Corporate Governance

12

Singapore Tourism: Competing at a New Level

17

Tourism Sector Performance: Another Outstanding Year in Singapore Tourism

18

Greater Value Creation

22

Understanding Our Visitors Better

39

Closer Industry Collaboration

53

Awards and Accolades

62

2

SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012

VISION
To be a leading economic development agency in tourism, known for partnership, innovation and excellence

MISSION
We champion tourism and build it into a key economic driver for Singapore

VALUES
Integrity Do the Right Thing!
We are fair, honest and trustworthy, inspiring trust and confidence.

Team Succeed Together
United in purpose, we accomplish more together.

Courage 3D – Dare, Dream, Do!
We dare to dream, experiment and boldly execute our ideas.

Care Appreciate One Another
We respect, nurture and have compassion for one another. We care for ourselves and our community.

Passion Love it!
We are energetic and driven, believing in our purpose and loving what we do.

Fun It’s Our Attitude
We seize each day with enthusiasm. We are optimistic about our future.

3

SINGAPORE TOURISM BOARD ANNUAL REPORT 2011/2012

The volatility in the global economy during the past year was exacerbated by a number of untoward events, including the tsunami that devastated a large part of the Tohoku region in Japan, the severe floods in Thailand that shut down industrial plants and created supply chain disruptions, the on-going crisis in the Euro-zone, and the slowing down of emerging economies. Through it all, international travel and tourism was remarkably resilient and continued to

You May Also Find These Documents Helpful

  • Powerful Essays

    We value the innate dignity of all persons, respect their uniqueness and diversity, and enable the development of each one's full potential.…

    • 1159 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Diversity Policy

    • 581 Words
    • 3 Pages

    [ ] believes in treating all people with respect and dignity. We strive to create and…

    • 581 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ethicsgame

    • 821 Words
    • 4 Pages

    You prioritize the value of equality over autonomy. Your primary concern is the well-being of the whole community and you believe that assuring the community’s well-being is the best way to assure that individuals are treated fairly. You prioritize the value of rationality over sensibility. You believe universal rules exist that apply equally to everyone and that the best results are achieved through consistent application of the universal rules.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    We watch out for one another, we care for one another and we go above and beyond for each other because we are working toward a common goal. Our positive and optimistic attitude inspires everyone around us.…

    • 445 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Relationship – I show respect to each individual and celebrate the diversity of our community. I remember that my purpose is to serve each individual in a caring…

    • 629 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Surf Aid

    • 2263 Words
    • 10 Pages

    Our activities epitomise the universal human values expressed through local and global citizenship - empathy and compassion, respect for community, social justice and equity for all, economic, environmental and social sustainability, and a belief that we can all make a difference.…

    • 2263 Words
    • 10 Pages
    Better Essays
  • Good Essays

    courteous, at all times in all situations. We are willing to help and give support to others,…

    • 950 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nuh in Singapore

    • 1353 Words
    • 6 Pages

    The National University Hospital (NUH) is a tertiary specialist hospital that provides advanced, leading-edge medical care and services. They have high tech facilities as well as well trained and committed staff and have wide range of medical specialists. It includes Cardiology, Gastroenterology and Hepatology, Obstetrics & Gynaecology, Oncology, Ophthalmology, Paediatrics and Orthopaedic Surgery. Moreover it was chosen by the Ministry of Health in 2007 to develop two new national specialist centres which are the National University Heart Centre, Singapore and National University Cancer Institute, Singapore. The NUH became the first Singapore hospital to receive Joint Commission International (JCI) Accreditation in 2004.…

    • 1353 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    values of svp

    • 558 Words
    • 3 Pages

    Valuing diversity and being non-judgemental, caring confidential and respectful in all their interactions with those they help and other members.…

    • 558 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    paper on customer service

    • 3272 Words
    • 12 Pages

    respect differences in values, cultures, beliefs and ages, and include our awareness of diversity into our daily practice,…

    • 3272 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Singapore English

    • 1844 Words
    • 7 Pages

    The presence and use of borrowed words and discourse particles in Colloquial Singapore English (CSE) have been widely studied by linguists (e.g. Lim, 2007; & Deterding, 2007). It is also widely accepted, both amongst scholarly literature and within the general population, that CSE (its lexicon/syntax/etc.) is predominantly Chinese- or Malay-based and that Tamil has only had minimal influences (Leimgruber, 2009). However, little thought has been given, by the general population at least, as to why exactly this is so (that CSE is predominantly Chinese- or Malay-based); most Singaporeans simply take this ‘phenomenon’ for granted without knowing that there are sociolinguistic reasons which give rise to such situations. A detailed discussion of the possible causes of this would be most beneficial.…

    • 1844 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Hong Kong

    • 419 Words
    • 2 Pages

    Following British rule from 1842 to 1997, the Chinese regained sovereignty of Hong Kong. One of the important factors of Hong Kong is its economy. Hong Kong’s economy is characterized by low taxes, minimum government intervention and free trade. It is one of the largest trading economies in the world, as well as a major service economy, with strong links to the mainland China, and other countries in Asia. Hong Kong is also responsible for intermediating forty percent of China’s external trade.…

    • 419 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Singapore

    • 384 Words
    • 2 Pages

    Singapore could be an alternative for your vacation due to many fun tourist attractions in this country. Singapore has been recorded among foreign tourists as an attractive tourist destination. Singapore has a well-developed tourism industry, as a cosmopolitan city that highlight racial and cultural harmony. Cultural differences reflect a rich colonial history and the ethnic Malays, Chinese, Arab and India. For years considered a business center in Southeast Asia, Singapore has a thriving shopping area located in the district of Orchard Road. Filled with several shopping centers, this area also has many hotels, and is considered by many as the tourism center of Singapore.…

    • 384 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    jakarta

    • 505 Words
    • 3 Pages

    Customs are rules of behavior that are based on long-established and widespread ways I which most…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Taiwan

    • 1261 Words
    • 6 Pages

    Taiwan has been ranked 6th in “World Competitiveness Report” published on April 13, 2011. Taiwan has an intellectual advantage; in this country about 43.7% of the workforce is higher educated (graduate from college and university everywhere in the world). Taiwan workforce represents about 10 million people, accounting for 48% of the total population. Every year 320 thousand students are graduated from college and university, which make sufficient workforce supply to the industry. Also, Taiwan has abundant Capital Funds and Relatively Low Cost. From 1998 to 2007, the approved outward investment value by Taiwan businesses was USD 40 billion. By the end of 2007, Taiwan 's holdings of foreign financial assets reached USD 850 billion and the deposit of the banking system reached 25 trillion. Over the past few years, Taiwan 's annual interest rate has been lower than other Asian markets. Taiwan 's listing cost is as low as about 10 million, which is far lower than Hong Kong and Singapore. Taiwan also has infrastructure and technology materials ready for industries.…

    • 1261 Words
    • 6 Pages
    Good Essays