Simulation in Philippine Media and Advertising
Fernandez, Alyssa Paula R.
Ateneo de Manila University, Philippines
February 29, 2012
Simulation in Philippine Media and Advertising
Introduction
If advertisements have no influence in consumers, companies wouldn’t spend millions on advertising (Kilbourne). Baudrillard’s concept of simulation’s presence in Philippine media and advertising pre-fabricates the consumer society’s needs, wants and preferences. In this paper, simulation and hyperreality is discussed, and also the connection between symbolic production and the capitalist mode of production, which can be observed in the Philippine context. The author discusses this further by presenting and giving a critic on how the precession of images and models works within advertisements through an examination of a certain billboard ad, how the simulation in media and advertising makes the Philippine consumption simulate the Western consumption, how it reflects and affects the Philippine culture and the consumer society themselves through an examination of a well-known TV commercial and a themed short video with product placement and finally how all of these is for the purpose of selling and accumulating capital, hence making the simulation in Philippine media and advertising the selling pitch.
Simulation and Hyperreality In the movie Inception, husband and wife Cobb and Mal manipulate their dreams and construct them so similar to reality to the point that it becomes not only indistinguishable from reality, but also their reality. Eventually they were stuck in their dreams for years, and the only way for them to wake up is if they die in the dream. This lead them to lie on a railroad and let themselves get hit by a train. They woke up. Since the dreams they made is almost identical to reality, the wife couldn’t really be convinced that she is awake and in reality. Thinking that she is still in a dream, she committed suicide by jumping off a building, with the thought that if she did, she will wake up.
Ateneo de Manila University, Philippines
February 29, 2012
Simulation in Philippine Media and Advertising
Introduction
If advertisements have no influence in consumers, companies wouldn’t spend millions on advertising (Kilbourne). Baudrillard’s concept of simulation’s presence in Philippine media and advertising pre-fabricates the consumer society’s needs, wants and preferences. In this paper, simulation and hyperreality is discussed, and also the connection between symbolic production and the capitalist mode of production, which can be observed in the Philippine context. The author discusses this further by presenting and giving a critic on how the precession of images and models works within advertisements through an examination of a certain billboard ad, how the simulation in media and advertising makes the Philippine consumption simulate the Western consumption, how it reflects and affects the Philippine culture and the consumer society themselves through an examination of a well-known TV commercial and a themed short video with product placement and finally how all of these is for the purpose of selling and accumulating capital, hence making the simulation in Philippine media and advertising the selling pitch.
Simulation and Hyperreality In the movie Inception, husband and wife Cobb and Mal manipulate their dreams and construct them so similar to reality to the point that it becomes not only indistinguishable from reality, but also their reality. Eventually they were stuck in their dreams for years, and the only way for them to wake up is if they die in the dream. This lead them to lie on a railroad and let themselves get hit by a train. They woke up. Since the dreams they made is almost identical to reality, the wife couldn’t really be convinced that she is awake and in reality. Thinking that she is still in a dream, she committed suicide by jumping off a building, with the thought that if she did, she will wake up.
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