Similar and different btw IKEA U.K and IKEA Malaysia

Topics: Customer service, Customer, Sales Pages: 2 (913 words) Published: October 28, 2014

IKEA's online presence began in 1997, when the mega furniture store launched their first website titled the "World Wide Living Room Web Site". IKEA's website provides access to product information, stock availability, an online catalog and customer service through Ask Anna, IKEA's customer service web bot. IKEA Company apply the concept about segmentation to attract their customer. The similarity on both website are the guideline the content inside also very easy to understand. Nowadays, online shopping not only Youngers right many elderly start to buy online product. For the IKEA website they provide cookie in both U.K. and Malaysia website. Base on this system IKEA Company can easily statistic which group of customers have heavy user for their product so they can reward their loyalty customers. There also have some differences between this both website. Such as product offer, website design and so on. IKEA Company success on using characteristics affecting consumer behaviour concept. Both IKEA website they provide same service of gift card the objective to have this service is help customers solve their problem when buying a right things to their friend. They also provide a planning tools on both website the concept of provide this services is different consumer have different personality, so customers can deigns and find ideas for creating a functional and comfortable space that’s ideal for sharing with their family by themselves. Due to different nations have different cultural behaviour, there are many products looks similar but they show in different style due to the colours and materials used. Since Western nation is prefer classic, thus, in U.K. website, they prefer to use dark colour such as grey, brown, dark blue as the background. Besides, they prefer to use some material which can show its original state of the material such as pinewood. With a design that embraces the natural look and feel of solid pinewood which features traditional crafted...
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