Silvio Napoli at Schindler India (a)

Good Essays
Case Brief
Silvio Napoli, a Harvard-educated MBA was selected as head of India expansion project from Schindler Holding Ltd. Napoli was involved in the planning of the Indian subsidiary and had worked closely with key Schindler executives on other strategic initiatives. Schindler Holding Ltd, a Swiss based organization headed by Alfred Schindler, was technology leader in elevator and escalator manufacturing. Worldwide it had revenues of $4 billion and employee strength of over 38,000 in 97 subsidiaries. Schindler was confident that the Indian market provided significant opportunities for growth and learning from Indian market can be employed at other locations as well.
India was going through a phase of liberalisation and it was feasible to start up a 100% wholly owned company in India. The rapidly expanding residential segment accounted for 70% of the Indian market, followed by commercial segment with 20% share. Rest was accounted by hotel (4%) and others (6%). Major players accounted for more than three fourths of Indian market value with Otis (50%), BBL (8.6%), Finland’s Kone (8.8%), and ECE (8.4%). Mitsubishi and Hyundai Elevators were other significant players. Remaining 23% of the market, price sensitive low end, was controlled by 25 regional players. Indian market was highly price sensitive and price pressures were expected to increase. However, surveys indicated that service was also important in buying decision, as were financial terms.
Schindler decided to enter India on the basis of the business plan that Silvio Napoli prepared. Rather than focusing on Schindler’s success with custom equipment, the India operations would focus on simple, standardized products with no allowance for customization. Model S001 was to be used to win share in low-rise segment and then pickup in mid-rise segment with S300P. In addition, Schindler planned to outsource all of the manufacturing of components to local Indian suppliers with a few critical (safety related)

You May Also Find These Documents Helpful

  • Powerful Essays

    Silvio Napoli at Schindler India 1. What relationships does he need to establish beyond his India team for his strategy to be successful in India? * European Company relationships – Head of Procurement, Supply Chain, Manufacturing and the Financial Controller responsible for South Asia region * Relationships with key functions of government – example Taxation and tariff – so as to remain ahead of the regulatory changes and build expediency into the process. Very critical in a country…

    • 1014 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Silvio Napoli at Schindler India WHAT IS A KEY ISSUE IN THIS CASE? Silvio Napoli, a Harvard MBA graduate was hired by Schindler Elevator Company where he introduced a business plan that supports the company's goal to grow its international market share by acquiring a fully owned subsidiary in India. The primary goals were to achieve 50 orders in the first year, then break even after 4 years of operations. It was also planned that 20 percent off the market share will be gained one the inside of…

    • 352 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    1 Was Silvio the right choice for general manager of Schindler¡¦s India operations? Why/Why not ¡V give details. This question can be answered by taking following 3 things in consideration. 1.1 Silvio¡¦s characteristics This can be better explained by detailing his strengths and weaknesses. 1.1.1 Strengths: As per Luc Bonnard, they trust him 100%, he has courage, he is young and flexible, he is generalist not specialist, and willing to go to India. So here is the list of his strengths with…

    • 2549 Words
    • 11 Pages
    Good Essays
  • Satisfactory Essays

    Questions: „X Evaluate the logic of Silvio Napoli 's strategy for selling standardized elevators in India. „X What should Silvio do about the order for non-standard elevators? To understand Silvio Napoli 's strategy for selling standardized elevators in India, let us first take a look at the Indian markets using the CAGE framework: Culture Economic - Sensitivity of Indian employees to organizational power and relationships - Different management styles of Indian managers ¡V "friendly…

    • 831 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study Silvio Napoli at Schindler India Was Silvio the right choice? PROS:  He developed the business plan  Int. Experience CONS:  Age and family situation  Personality and cultural background (France & USA)  Experience with Swatch Project  Lack of adaptation to foreign cultures  No similar post before  Well educated  No sales and technical experience in the elevator business 2 Was Silvio the right choice? Blindly sticking to his business plan  Lack…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    1. Was Silvio the right choice for general manager of Schindler’s India operations? In order to determine if Silvio Napoli was the right choice for general manager at Schindler India his abilities and weaknesses have to be taken into consideration. In the table below those are summarized in order to facilitate a judgment of the decision whether he was the right person to be general manager or not: Strengths + | Weaknesses - | Took part in creating business plan; Good knowledge of goals and…

    • 1000 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Silvio Napoli Silvio Napoli, a Harvard Business School graduate joined Schindler in 1994 as Head of corporate planning, reporting directly to CEO. Silvio had a chance to prove his worth to the company in 1995 with The Swatch Project. He was successfully able to develop a standardized elevator at considerably lower cost. He did this by sourcing many parts from outside suppliers and redesigning the supply chain which enabled them to cut industry’s standard cycle time in half. India Plan Some of…

    • 1225 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Silvio Napoli Schindler Case

    • 2782 Words
    • 12 Pages

    Silvio Napoli at Schindler India Schindler is a Switzerland based elevator manufacturing company founded by Robert Schindler in 1874. Since its inception, the company has generated billion dollar revenues and is regarded as the technology leader in elevator manufacturing. Alfred N. Schindler, who is the 4th generation of the family to lead the company, has seen growth potential for the company in India and is attracted by the growing demands for elevators in that particular part of the world. After…

    • 2782 Words
    • 12 Pages
    Best Essays
  • Best Essays

    Silvio Schindler in India

    • 4446 Words
    • 18 Pages

    and escalator manufacturer Schindler Holding, Ltd. decided to expand its operations to India. As the technology leader in elevators, Schindler was confident that the Indian market provided significant opportunities for growth. The venture in India would be different from Schindler 's other subsidiaries in several ways. Rather than focusing on Schindler 's success with custom equipment, the India operations would focus on standardized products. In addition, Schindler planned to outsource all…

    • 4446 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Did Schindler make the right choice in assigning Silvio as general manager of India? I do not believe Schindler made the right choice in assigning Silvio as the general manager of India. Silvio had little to no "real world" international experience. Silvio had much success in Sweden but there are several factors that limited his success in India. Silvio had high "warrior" and low "monk" attributes. Silvio was a task oriented individual. This management style is not well received in India. The…

    • 921 Words
    • 4 Pages
    Good Essays