Mike McCarty, CEO of Silver Ships, is a tenacious business leader and innovator. He has a natural ability to transform his passion and understanding of the ship building business into a strategy that has helped evolve his company into an industry leader. Silver Ships’ strategic market positioning continues to capture new sales opportunities. This is a reflection of McCarty’s innate ability to predict and embrace the evolution of the boating industry. Since 1985, McCarty has led Silver Ships through countless changes and has positioned his company well for success through this next round of evolution.
1. What are the key elements of Silver Ship's strategy? Which of the five generic strategies is the company pursuing?
Silver Ships is pursuing a focused differentiation strategy. The company, led by founder Mike McCarty, is focused on the highest possible quality and performance. The company's strategy is to appeal to a discerning buyer who is willing to pay a premium price for a custom made boat built with the very best materials using the newest innovative techniques. This strategy is evident in the use of aluminum rather than less expensive materials, the investment in facilities to protect the boats and materials at every stage of production, and