Silver Ship
Topics: Ship, Military of the United States, Ferry / Pages: 7 (1546 words) / Published: Mar 22nd, 2012

Recommendations for Silver Ships to gain a competitive advantage in the Military and Workboat Industry 1. Focus on the Gulf of Mexico a. As stated in Exhibit 4, Silver Ships has had quite a few buyers focused around the Gulf of Mexico. b. Alabama is in the middle of the US shoreline for the Gulf of Mexico. c. Silver Ships can use the International Workboat Show stated in Exhibit 3 to draw more customers from all around the Gulf. i. They have already have had previous orders from Panama, Jamaica, and Costa Rico. Mexico and the Dominican Republic are potential new buyers. ii. As off shore drilling comes back after the BP/Deepwater Horizon oil spill, Silver Ships can focus on more oil and gas companies. iii. The Gulf will always be a big part of the US fishing industry the New Orleans boat show is an excellent opportunity to sell to fishing companies.

2. Aggressively pursue military contracts d. As stated in Exhibit 4, military contracts bring stability to boat builders because they are typically long term. e. Silver Ships should use similar foreign partnerships such as the one with GDELS to obtain a US Army contract (see Exhibit 2) in order in increase diversity and knowledge of military style boats. f. The US Navy and Coast Guard are looking for new boats specifically to fight terrorism in the littoral zone waters. iv. Develop bullet proof boats and/ unsinkable boats 1. As seen in Exhibit 3, rival boat builder SAFE Boats has developed small-arms proof hulls and ACB has developed a boat that does not sink after one impact. 2. Silver Ships needs their own niche directed towards military needs.

3. Build up money stock pile for tax increases on small businesses g. As stated in Exhibit 1, an external threat to Silver Ships is the likelihood of increased taxes on small businesses. h. Owner Mike McCarty needs to save income to be

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