Significance of Timeliness of Entry of Foreign Fashion Firms in India

Topics: First-mover advantage, Foreign direct investment, Foreign exchange market Pages: 83 (28808 words) Published: June 24, 2013
SIGNIFICANCE OF TIMING OF ENTRY FOR FOREIGN FASHION FIRMS IN INDIA

A dissertation submitted to the University of Manchester for the degree of Master of Science in the Faculty of Humanities

2012
PULKIT JAIN

Manchester Business School

LIST OF CONTENTS
LIST OF TABLES ......................................................................................... 5 LIST OF FIGURES....……………………………………………………. .. 5 LIST OF ACRONYMS…………………………………………………... .. 6 DECLARATION…………………………………………………………. .. 7 COPYRIGHT STATEMENT………………………………………….... ... 7 ACKNOWLEDGMENT………………………………………………..... .. 8 ABSTRACT……………………………………………………………..… .. 9

1. INTRODUCTION……………………………………………….. ... 10 2. RESEARCH OBJECTIVES……………………………………... .. 12 3. RESEARCH QUESTION………………………………………... .. 14 4. LITERATURE REVIEW……………………………………….... .. 15 4.1 Introduction………………………………………………..... 15 4.2 Attractiveness of the Indian Market……………………........ 15 4.3 Effects of Liberalization on the Indian Economy………… ... 17 4.4 Research Issues…………………………………………… ... 19 4.4.1 Nature of First-movers and Late- movers ………….. .. 20 4.4.2Entry Mode .............................................................. 24 (A) Determinants of entry mode………… ......... 25 (B) Classification of entry mode……… ............ 29 1

4.5

Suggested Hypotheses…………………………………… .... 34

5. RESEARCH METHODOLOGY…………………………… ........ 35 5.1 Introduction………………………………………………. .......... .35 5.2 Research Approach: Inductive……………………………… ...... 36 5.3 Nature of Research: Exploratory……………………………. ..... 37 5.4 Research Strategy: Multiple/ Holistic Case study……………. ... 38 5.5 Sampling…………………………………………………… ....... 40 5.6 Research Choices: Qualitative Study.……………………… ....... 40 5.7 Data Sources.………………………….....………………… ....... 41 5.7.1 Primary Data………………………………………… ....... 41 5.7.2 Sources of Primary Data…………………………… ........ 42 (A) Preparing the Interview Guide…………… ........... 43 (B) Conducting the Interview…………………… ........ 43 5.7.3 Secondary Data………………….…………………… .... 44 5.7.4 Sources of Secondary Data………………………… ...... 45 5.7.4.1 Company Documents……………………… ...... 45 5.7.4.2 Company Websites………………..……… ....... 46 5.8 Data Analysis……………………………………………… .... 46 5.9 Methodological Challenges and Validity Testing………… .... 48 6. RESEARCH FINDINGDS AND ANALYSIS…………………… .. 48 6.1 First-mover firms…………………………………………… ..... 49 6.1.1 Lacoste………………………………………………… ..... 49 (A) Profile of the company……………………… ....... 49 (B) Advantages of being a First-mover…………… .... 50 (C) Disadvantages of being a First-mover .................... 50 (D) Steps undertaken to hold its position in the 2

market…………………………………………… ... 51 (E) FDI Motive………………………………… ......... 51 (F) Nature of the entry mode……………………… .... 52 6.1.2 Untied Colors of Benetton…………………………… .... 53 (A) Profile of the company………………………… ..... 53 (B) Advantages of being a First-mover…………… ...... 53 (C) Disadvantages of being a First-mover………… ...... 54 (D) Steps undertaken to hold its position in the market……………………………………………. .... 54 (E)FDI Motive………………………………………... . 55 (F)Nature of the entry mode………………………….. . 56 6.2 Late-mover firms……………………………………… .......... 57 6.2.1 French Connection………………………………… ..... 57 (A) Profile of the company…………………………...... 57 (B) Advantages of being a Late-mover…………… ...... 57 (C) Disadvantages of being a Late-mover………........... 58 (D) FDI Motive………………………………… ........... 58 (E) Nature of the entry mode……………………… ...... 59 6.2.2 Diesel…………………………………………… ........... 60 (A) Profile of the company…………………………… .. 60 (B) Advantages of being a Late-mover……………….. . 60 (C) Disadvantages of being a Late- mover…… .............. 61 (D) FDI Motive……………………………………… .... 61 (E) Nature of the entry mode…………………… ........... 61 6.3 Cross- case Analysis………………………………… ......... 64 6.3.1 First- movers (UCB vs. Lacoste)……………… ....... 64 3

6.3.2 Late- movers (FCUK vs. Diesel)……………… ....... 66 6.3.3 First-movers vs. Late-movers………………… ....... 67 7. CONCLUSION……………………………………………… ......... 68 7.1...

References: Park, Y. and Sternquist, B. (2008). The Global Retailer’s Strategic Proposition and Choice of Entry Mode. International Journal of Retail & Distribution Management 36(4), 281-99.
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