Shui on Group - Corporation Strategy

Powerful Essays
Shui On Group

Introduction
The company was formed by Vincent Lo in 1971 and the company was launched hotel business in Shanghai by 1984 and with a proven track record in large-scale development of Hotels, Apartment or residential projects over the world and focus in China’s land development project since 1985. The company become listed company in 1997 and was grouped under SOCAM Development Limited (00983.HK).

Shui On Group’s business structure is composed: * Shui On Construction and Materials Limited (SOCAM), Principally engaged in property, cement and construction. * Shui On Land Limited (SOL), Principally engaged in property development in China, focusing on large-scale, mixed-use city-core development projects and integrated residential development projects. * Shui On Holding Limited (SOH), Principally engaged in property investment and management.

The corporate mission statement states “achievements of organization are result of combined effects of all individuals in the organization working toward common objectives. It is therefore very important that everyone in Shui On is committed to these objectives to ensure their accomplishment.”

External Environment analyses key variables for the company success

As the China's economy market to be more liberalized, the economic development led to increase the urbanization and higher demand for infrastructural facilities like public utilities, roads, public transport, commercial and residential buildings. Many construction, construction land investment, city development, property development and management companies are gained vast business opportunities, thus bring up construction industry accelerated growth in China.

As for the following external environment influences, Shui On is potentially to be the leader in real estate, construction and construction materials in China with international recognition.

Political: * Political stability in China, which advantages for long-term

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