Should VYP Retains Merchandising Rights?
Reputational impact
The production of a good children’s show has the potential to do wonders for the reputation of any production company. Children’s shows of this nature generally have a long life span and play a major role in the up brining of children. If VYP can make a success of the Sammy Squirrel show, their reputation will be further enhanced and the long-term sustainability of the show will almost be guaranteed, the Teletubbies have once again paved the way. Bloomberg.com reported that since the Teletubbies show first aired in 1997, the show has subsequently been exported to one hundred and twenty countries, and translated into forty five different languages. (Schweizer, 2012)
Recommendation
Option 2: VYP Retains Merchandising Rights …show more content…
The main goals for VYP are to grow the organization and position the company in the broad differentiated space. Producing a children’s show and going into merchandising are the ideal strategies that will direct the organization in that direction. Their marketing department would grow instantly and new talent may be required. This will help to make VYP a powerhouse in TV show production the industry.
The parents and children have already expressed their excitement for such a show, even so, Sammy Squirrel would still have to be marketed extensively to generate as much publicity and exposure as possible. There are various avenues that can be used to create a buzz around the Sammy Squirrel brand. Making the merchandise available at McDonalds as part of the happy meals is one of them.
Even though they may have to share the profits with the broadcaster in the form of royalties and also pay for the manufacturing the merchandise, the profits to be made are potentially huge. VYP must invest a tremendous amount of effort and finances to make merchandising a success, this would, however, yield much larger profits that just accepting the flat 350 00 pounds per hour without the merchandising rights.
4.2 Banks, Friends or …show more content…
• It will afford internal resources the opportunity to be innovative in the use of computer graphics on documentaries.
• Production team will learn the importance of cost management for future projects
• The production of the documentary will not be delayed any longer.
• The documentary will have minimum computer graphics, which will bring about a natural and more factual feel to it.
Disadvantages
• Computer graphics may not be up to the required standard and viewers that are not financially inclined might find it difficult to understand the objective of the documentary
• Inconsistences on the evidence gathered may not be resolved.
• Option 2: Continue investing and make a loss
The Program Director suggested the following actions for the project:
• VYP should set aside the prospect of making a profit in this instance.
• Further interviews must be conducted to ensure that conflicting findings are properly
The production of a good children’s show has the potential to do wonders for the reputation of any production company. Children’s shows of this nature generally have a long life span and play a major role in the up brining of children. If VYP can make a success of the Sammy Squirrel show, their reputation will be further enhanced and the long-term sustainability of the show will almost be guaranteed, the Teletubbies have once again paved the way. Bloomberg.com reported that since the Teletubbies show first aired in 1997, the show has subsequently been exported to one hundred and twenty countries, and translated into forty five different languages. (Schweizer, 2012)
Recommendation
Option 2: VYP Retains Merchandising Rights …show more content…
The main goals for VYP are to grow the organization and position the company in the broad differentiated space. Producing a children’s show and going into merchandising are the ideal strategies that will direct the organization in that direction. Their marketing department would grow instantly and new talent may be required. This will help to make VYP a powerhouse in TV show production the industry.
The parents and children have already expressed their excitement for such a show, even so, Sammy Squirrel would still have to be marketed extensively to generate as much publicity and exposure as possible. There are various avenues that can be used to create a buzz around the Sammy Squirrel brand. Making the merchandise available at McDonalds as part of the happy meals is one of them.
Even though they may have to share the profits with the broadcaster in the form of royalties and also pay for the manufacturing the merchandise, the profits to be made are potentially huge. VYP must invest a tremendous amount of effort and finances to make merchandising a success, this would, however, yield much larger profits that just accepting the flat 350 00 pounds per hour without the merchandising rights.
4.2 Banks, Friends or …show more content…
• It will afford internal resources the opportunity to be innovative in the use of computer graphics on documentaries.
• Production team will learn the importance of cost management for future projects
• The production of the documentary will not be delayed any longer.
• The documentary will have minimum computer graphics, which will bring about a natural and more factual feel to it.
Disadvantages
• Computer graphics may not be up to the required standard and viewers that are not financially inclined might find it difficult to understand the objective of the documentary
• Inconsistences on the evidence gathered may not be resolved.
• Option 2: Continue investing and make a loss
The Program Director suggested the following actions for the project:
• VYP should set aside the prospect of making a profit in this instance.
• Further interviews must be conducted to ensure that conflicting findings are properly