Should the Government Protect American Jobs by Imposing Stiff Penalties on Companies That Transfer Jobs Offshore by Outsourcing or Manufacturing in a Different Country?
BA 390 Notes
04-01-13 (Lecture 1) * Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers.
04-03-13 (Lecture 2) * Downsizing: Reduction of the business portfolio by eliminating products and businesses units that aren’t profitable. * Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts.
04-08-13 (Lecture 3) * Publics: Group that has an actual or potential interest in or impact on an organization’s ability to achiever its objectives (Financial publics, media publics, Government publics)
04-10-13 (Lecture 4) * Marketing intelligence: Systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. * Marketing research: systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. * Extranet provides information to key customers and suppliers.
04-15-13 (Lecture 5) * Complex buying behavior – Significant differences between brands and high involvement. * Dissonance reducing buying behavior- few differences between brands and high involvement. * Variety seeking buying behavior- Significant differences between brands and low involvement. * Habitual buying behavior- is few differences between brands and low involvement.
04-17-13 (Lecture 6) * Internal stimuli: New for new product or production equipment. * External stimuli: Idea from a trade show or advertising. * Institutional markets: Consist of hospitals, nursing homes, and prisons that provide goods and services to people in their care. * Government markets: Tend to favor domestic suppliers and require suppliers to submit bids and normally award to the lowest bidder
04-24-13 (Lecture 7) * Best Buy angels and Demons * Barrys (High income men) * Jills (Suburban moms) * Buzzes
04-01-13 (Lecture 1) * Integrated marketing program is a comprehensive plan that communicates and delivers the intended value to chosen customers.
04-03-13 (Lecture 2) * Downsizing: Reduction of the business portfolio by eliminating products and businesses units that aren’t profitable. * Market segment: Group of consumers who respond in a similar way to a given set of marketing efforts.
04-08-13 (Lecture 3) * Publics: Group that has an actual or potential interest in or impact on an organization’s ability to achiever its objectives (Financial publics, media publics, Government publics)
04-10-13 (Lecture 4) * Marketing intelligence: Systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. * Marketing research: systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. * Extranet provides information to key customers and suppliers.
04-15-13 (Lecture 5) * Complex buying behavior – Significant differences between brands and high involvement. * Dissonance reducing buying behavior- few differences between brands and high involvement. * Variety seeking buying behavior- Significant differences between brands and low involvement. * Habitual buying behavior- is few differences between brands and low involvement.
04-17-13 (Lecture 6) * Internal stimuli: New for new product or production equipment. * External stimuli: Idea from a trade show or advertising. * Institutional markets: Consist of hospitals, nursing homes, and prisons that provide goods and services to people in their care. * Government markets: Tend to favor domestic suppliers and require suppliers to submit bids and normally award to the lowest bidder
04-24-13 (Lecture 7) * Best Buy angels and Demons * Barrys (High income men) * Jills (Suburban moms) * Buzzes