Should College Athletes be reimbursed for Their Efforts?
My fellow classmates, there is an issue that must be presented to all of you. College athletes: should they be paid for what they do? The answer is simple: yes college athletes should be reimbursed for their efforts. The NCAA (National Collegiate Athletic Association) basketball athletes are being treated like slaves. They do all of the work, they might get a little reward, but they usually get nothing. Why should college athletes get paid for what they do? It is very simple, they work very hard, the NCAA makes a lot of money, and many scandals can happen if they are not paid. These players are considered amateurs but they perform just like the professionals. Firstly, if the NCAA pays their athletes, they will need a lot of money. Fortunately they already have a lot of money. Other then merchandise sales, there are four ways that the NCAA makes money. They get majority of their revenues with broadcasting rights. Revenues are the collective items or amounts of income of a person, a state, etc (http://dictionary.reference.com). The NCAA has a very strong partnership with CBS and Cable Turner Sports. During March of 2012 the March Madness (A tournament by the NCAA) games were broadcasted on four channels. CBA has been with the NCAA for almost three decades (http://www.investopedia.com). In 1982 CBS and the NCAA agreed to a $16 million per year contract. In April 2010 CBS agreed on a 14-year, $10.8 billion contract. This will produce about $800 million per year, almost 50 times more than the 1982 contract (http://www.investopedia.com). Another way the NCAA makes money is advertising during important games. The March Madness is able to grab many viewers to watch their games. This is a perfect opportunity for companies to advertise their products during the event. Airing a 30-second commercial during the early rounds of the tournament will cost about $100,000 (http://www.investopedia.com)....
Bibliography: Folger, Jean. "5 Ways March Madness Makes Money. “http://www.investopedia.com. Investopedia, March 22, 2011. Web. 13 Apr 2012.
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