Should Companies Embrace Social Business?

Topics: Social network, Facebook, Social network aggregation Pages: 3 (951 words) Published: September 3, 2013
Case Study 1
BUS5460 Management Information Systems
Dr. Mark Revels

Mark A. Torres

Should companies embrace social business?

Identifying the major that pose a deterrent as to why companies do not embrace social media is comprehensive. In our case study, three distinct issues are raised. Those include low adoption rates by employees, cumbersome features that employees never use, and difficulty to measure the impact that social media has to productivity. The issue with low adoption rates falls primarily into friendly user manipulation. Many of the people who design the internal social networks are IT department personnel without the end user input. As a result, the user experience of the social network is invariably a lot worse than the experience of other networks like Facebook or Twitter. The employees to tend to take to internal social media networks tend to be early tech adopters. While that is important the usefulness does not reach fruition until the majority of employees use it to increase productivity. Many companies that launch internal social networks find that many of their features they have created for the use of their employees are never used. Profiles are the most commonly used features, but others such as forums, blogs, and other features are rarely used. Lastly, companies lack the analytical capabilities to measure the performance and value that their internal social networks bring. There are no measures in place to monitor and scientifically annotate how these social networks improve business transactions, or if employees are even using them properly or even to their full extent. Issues you see are few improvements, or lack of proof that social networks are impacting productivity positively and fewer see the positive impact to finances. Identify the management, organization, and technology factors responsible for slow adoption rates of...

References: Chacos, B. (2012, August 7). What the Heck Is Yammer? | PCWorld. Retrieved August 28, 2013, from
Communication & Collaboration Tools to Help You Move Faster | Product - Yammer. (2013). Retrieved August 28, 2013, from
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