Short Notes on Marketing of Financial Services
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Definition of Retail Marketing
Retail is the activity of selling goods direct to the public, usually in small quantities. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery.
Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations, according to the Free Dictionary. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail or website sales.
The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) are essential for success in retail marketing. The savvy marketer must have a thorough understanding of his or her customers to answer the questions that are implied by each of the 4 P's.
Concept of Retail Marketing
Retail marketing depends on learning what customers need and want in the marketplace.
The central idea behind retail marketing is ensuring that a company creates products a customer needs or wants, products the customer is willing to pay to own. Some companies have retail marketing departments within their office while others outsource marketers to research and market their product. Using diverse approaches to studying consumer behavior, marketers inventing creative ways to attract shoppers to a product.
Corporate Marketing
Business marketing is the practice of individuals or organizations, such as commercial businesses, governments and institutions, facilitating the sale of their products or
Definition of Retail Marketing
Retail is the activity of selling goods direct to the public, usually in small quantities. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery.
Retail marketing is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations, according to the Free Dictionary. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail or website sales.
The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) are essential for success in retail marketing. The savvy marketer must have a thorough understanding of his or her customers to answer the questions that are implied by each of the 4 P's.
Concept of Retail Marketing
Retail marketing depends on learning what customers need and want in the marketplace.
The central idea behind retail marketing is ensuring that a company creates products a customer needs or wants, products the customer is willing to pay to own. Some companies have retail marketing departments within their office while others outsource marketers to research and market their product. Using diverse approaches to studying consumer behavior, marketers inventing creative ways to attract shoppers to a product.
Corporate Marketing
Business marketing is the practice of individuals or organizations, such as commercial businesses, governments and institutions, facilitating the sale of their products or