Short Note
Do you think marketing research in Bangladesh in recent era is adequate? If your view
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: (i) who makes up the target audience? (ii) what do they want? (iii) when do they need it? (iv) where does it sell best? (v) how can it be taken to them? (vi) why do they want/need it? (vii) what are our competitors doing? (viii) how is our market changing?
Market research and analysis helps firms to plan ahead rather than to guess ahead. In business, demand is always changing and therefore it is essential to know how things are changing. Market research requires a special form of skill and therefore market research companies are often employed because they have the necessary experience and also because market research takes up a lot of time. Methods used in marketing research Data gathering involves collecting as much information as possible about the market, usually before any further steps are taken such as creating a marketing model. It relies on desk research and field research. Data is divided into primary and secondary categories. Primary data are collected in the field. Secondary data are gathered from all the material that is at present available on the subject, and is always studied first when doing desk research.
In Bangladesh the market research program are not adequate. Marketer are taking decisions without conducting market research. Following are the suggestion for improving market research in Bangladesh.
Every marketer wants to get the biggest bang for each research buck. Better ROI is not just a matter of lowering costs. Here are five strategies for improving the ROI of your marketing research spend:
1. Write better surveys. Marketing decisions are only as good as the factual evidence on which they are based.
Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market research sets out to answer the following questions: (i) who makes up the target audience? (ii) what do they want? (iii) when do they need it? (iv) where does it sell best? (v) how can it be taken to them? (vi) why do they want/need it? (vii) what are our competitors doing? (viii) how is our market changing?
Market research and analysis helps firms to plan ahead rather than to guess ahead. In business, demand is always changing and therefore it is essential to know how things are changing. Market research requires a special form of skill and therefore market research companies are often employed because they have the necessary experience and also because market research takes up a lot of time. Methods used in marketing research Data gathering involves collecting as much information as possible about the market, usually before any further steps are taken such as creating a marketing model. It relies on desk research and field research. Data is divided into primary and secondary categories. Primary data are collected in the field. Secondary data are gathered from all the material that is at present available on the subject, and is always studied first when doing desk research.
In Bangladesh the market research program are not adequate. Marketer are taking decisions without conducting market research. Following are the suggestion for improving market research in Bangladesh.
Every marketer wants to get the biggest bang for each research buck. Better ROI is not just a matter of lowering costs. Here are five strategies for improving the ROI of your marketing research spend:
1. Write better surveys. Marketing decisions are only as good as the factual evidence on which they are based.