Preview

Shopping Malls

Powerful Essays
Open Document
Open Document
5807 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Shopping Malls
PROJECT ON MARKETING MANAGEMENT

SHOPPING MALL

1

MARKETING PROJECT ON

SHOPPING MALL

NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6

2

Contents

1. Introduction

Pg. no. 4

What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components

2. Objective………………………………………..

9

What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers.

3. Methodology……………………………..…………. 13 4. Questionnaire ……………………………………….15 5. Finding………………………………..…………….. 17 6. SWOT………………………………………………. 26 5. Recommendations ………………………..………… 29 6. Conclusion ………………………………………… 35 7. Bibliography ……………..………………………... 37

3

INTRODUCTION

Shopping malls

The latest trend in the corporate universe is of the emergence of the shopping malls.

Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products. According to historical evidences shopping malls came into existence in the middle ages, though it was not called so. The concept of departmental stores came up in the 19th century with the Industrial Revolution. Consumers wanted a better shopping experience and this demand gave rise to the emergence of shopping malls in India.

Originally the first of the shopping malls was opened in Paris. Then the trend followed in the other metros over the world, and there was a spree of shopping malls coming up at various places. In this age of mass production and mass consumption, the concepts of shopping malls is most modern method of attracting consumers. The concept of shopping was altered completely with the emergence of these shopping malls. Shopping was no longer limited to a mere buying activity - it has become synonymous with splurging time and money. People simply go about roaming through the shopping



Bibliography: www.google.com http://www.ammas.com/topics/Market_Research/a144646.html http://www.bigmallrat.com/types-of-malls.html http://www.newworldencyclopedia.org/entry/Shopping_mall http://www.amazon.com/gp/richpub/syltguides/fullview/R25NB8OBISEFAF http://www.ehow.com/about_4570916_history-shopping-mall.html http://www.answers.com/topic/shopping-mall retail.about.com/od/location/a/retail_location.htm www.trulia.com/.../Shopping.../What_types_of_shopping_are_available_in_or_around_ -4353 valuationresources.com/.../SIC6512ShoppingCenters.htm www.wilsonweb.com/search/cat.php?querytype...ca_Mall 37

You May Also Find These Documents Helpful

  • Good Essays

    The Mall

    • 289 Words
    • 2 Pages

    In Alan Brinkley’s essay The Mall he explores the history of shopping complexes in the United States and gives us insight on the different kinds of complexes. The mall started off as a shopping center. The first shopping center was the Country Club Plaza, opened in Kansas City in 1924. The shopping center soon increased in size and became small “strips.” In 1956, the first enclosed, climate controlled shopping opened in Minneapolis and was called South Dale Shopping Center many cities. The malls spread and began to have similar aspects of the downtowns that they were rapidly displacing, but they were safer. Soon after that malls started being built in many cities. The malls were still increasing in size and they were begging to add movie theaters, video arcades, bowling alleys, restaurants, and hotels. “In cities and towns in every part of America, malls became not just a place for shopping, but often centers of a much-altered community life as well” (Brinkley 115). Malls became like little cities with their own police that were private security forces. For the most part they were able to keep undesirable customers off the premises. Mall evolved into self-contained imitations of cities, minus many of the troubling abrasive features of downtowns. Malls set out to be perfect urban spaces mostly having white middle class women in mind. Many teenagers began to cling to the malls instead of other hang out spots such as street corners, parks and downtown. The mall became a universal shopping center that attracted everyone.…

    • 289 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Suburban Regional Shopping

    • 1019 Words
    • 5 Pages

    According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.…

    • 1019 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Mall Culture

    • 5164 Words
    • 21 Pages

    Make no mistake, although there was here and there some scepticism from the old school of thought that malls would die an early death, the concept took the world by storm. From day one it was a big hit with the sole purpose to provide everything under the sun under one roof or in one big complex. It also heralded in a new urbanisation concept where everything was taken to the consumer in his comfort zone, suburbia. The days where you have to struggle to get to the inner-city to do your shopping in the Central Business District were gone. Now, for the first time everything were actually on your door step.…

    • 5164 Words
    • 21 Pages
    Good Essays
  • Satisfactory Essays

    MARK 3301 CASE

    • 525 Words
    • 3 Pages

    The key trend that has revolutionized the retail industry in all these years is the advent of internet as a major shopping channel. The traditional brick and mortar stores and the mall experience are getting negatively affected by the increasing use of internet as a shopping medium. To overcome the threat of ecommerce and online retailing, Mall of America's marketing team should make more efforts to continue their brand positioning of MOA as a unique tourist attraction and just not another shopping mall. In making future plans, the MOA's marketing team should try to distinguish themselves by providing new and unique experience to its visitors by continuously innovating and offering value added features to the mall. Further, internet should be extensively utilized as a tool to market the mall to consumers from outside the region.…

    • 525 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Baby Boom

    • 1511 Words
    • 7 Pages

    What exactly are malls and what is their purpose? What has malls done for Americans? A shopping mall, also known as a shopping center, or shopping plaza, is a modern, historical marketplace. The mall is a combination of independent retail stores, services and has a parking area, which is used by many Americans primarily for convenience. Many malls also contain restaurants, banks, theatres, professional offices, and sometimes entertainment areas for children. There is also a mall in the U.S. that has its own amusement parks. Shopping malls and shopping centers has proved to be so efficient that has become the main instrument for a good offline shopping. Architecture of each mall is to help people to find it easily, and so it would not…

    • 1511 Words
    • 7 Pages
    Good Essays
  • Good Essays

    The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.…

    • 697 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    mall of america

    • 281 Words
    • 2 Pages

    The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping, guest service, convenience, and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size and the shopping experience, which make life easier to visit with out being confuse. This mall has something to offer everyone.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    I could not help but to think that the purpose of a shopping mall was for everyone to have one convenient place to buy anything they desired. But, the viewpoints expressed though "Community through Exclusion and Illusion" by George Lewis and "Shopping for American Culture," by James J. Farrell, have led me to believe that the shopping mall also serves as a community center. Another article which captured my attention was Ira Zepp's, "The Shopping Mall as Sacred Place." They each express their ideas of how the shopping mall is not just a place to shop due to it's constantly availability, which has created an ideal environment for social interaction for people of all ages. Farrell…

    • 918 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media to grow.…

    • 472 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Feinburg, Richard A. "A Brief History of the Mall." By Richard A. Feinberg and Jennifer Meoli. N.p., 1991. Web. 19 Dec. 2013.…

    • 1872 Words
    • 8 Pages
    Better Essays
  • Good Essays

    In the early 20th century all the retailers were small independent businesses, which occupied the ground floor areas of residential buildings. From the end of World War 1 (1918) and to the 1960’s there was a growth in national chains leading to shops with corporal designs. This progressed to specific pedestrianized areas and indoor shopping until the 1980’s. From then 1980’s onwards the development of out of town shopping centres has been prominent.…

    • 1921 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    According to the text, Basic Marketing by William Perreault, et al, the retail life cycle consists of the Introduction, Growth, Maturity, and Sales Decline Stages. As suggested by the text, management would need to find that niche that would draw customers locally, and in the neighboring communities. Catering to the appetites of different and diverse cultures of people, thus attracting the consumer from every walk of life increasing their buying power, would catapult suburban regional shopping mall experiences. If I were the manager I want to create a positive reputation that the city would enjoy. The consumer would be able to find needed products and services…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mall Of America

    • 685 Words
    • 3 Pages

    What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?…

    • 685 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In “The ‘Magic of the Mall’: An Analysis of Form, Function, and Meaning in the Contemporary Retail Built Environment”, Jon Goss explains the motives of the modern mall. With shopping being America’s second most loved activity, developers have found that there are large amounts of profit to be made from shopping malls. Developers build malls in hopes that a good mix of tenants will arrive, that they will keep a certain middle to upper class demographic in the mall, and that they will keep high-quality, non-thrift stores out of their mall. The insides of shopping malls are built to emulate old-style markets with lampposts, fountains, social/leisure areas, and shrubbery. Some malls allow civic spaces within them including post offices, police…

    • 286 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Synopsis on Shopping Mall

    • 1127 Words
    • 5 Pages

    In other words shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version of the traditional marketplace.…

    • 1127 Words
    • 5 Pages
    Powerful Essays

Related Topics