Shopping Malls

Powerful Essays
INTRODUCTION
A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format.
These malls have brought a new revolution in the world of shopping. Nowadays shopping is no longer limited to buying stuff that you require but now it has extended its sense to have lip smacking food along with enjoyment, fun, refreshment and entertainment. In malls all these things are easily available in a completely comfortable environment.
Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products.
Shopping was no longer limited to a mere buying activity - it has become synonymous with splurging time and money. People simply go about roaming through the shopping mall in order to peep through the window of the shop and often ending up buying something they like. The consumers desire a combination of comfort and suitability which the shopping malls cater to, and so this format of shopping has become so popular all over the world, and especially so in India. The inclusion of amenities like restaurants, multiplexes, and car parks attract more and more crowd to shopping malls that are considered family hangout zones.

HISTORY
The concept of departmental stores came up in the 19th century with the Industrial Revolution. Consumers wanted a better shopping experience and this demand gave rise to the emergence of shopping malls in India. Originally the first of the shopping malls was opened in Paris. Then the trend followed in the other metros over the world, and there was a spree of shopping malls coming up at various places. In this age of mass production and mass consumption, the concepts of shopping malls are most modern method of attracting consumers. The concept of Shopping was altered

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Shopping Mall

    • 433 Words
    • 2 Pages

    Far eastern university Institute of architecture and fine arts Shopping mall Delos trinos, Elaine p. Design 531 – ar36 CHAPTER 1 A. Background of the Study A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplaces. As traders moved into more spacious shops in the early 19th century high…

    • 433 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Shopping Mall

    • 4539 Words
    • 19 Pages

    this study. The literature review cover the shopping behaviour, shopping value, consumer’s decision making styles, perceived shopping mall image, shopping mall brand loyalty and consumer segmentation. The conceptual framework of this study will be explained in the end of this chapter. 2.1 Shopping behaviour This section is attempts to provide an explanation on consumer shopping behaviour by review the previous study on the previous literature. Shopping is one of the distinct activities of consumer…

    • 4539 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Shopping Malls

    • 5807 Words
    • 24 Pages

    MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? ................................................. Advantage and disadvantage Brief history Type of shopping malls Components 2. Objective……………………………………….. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers…

    • 5807 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    Shopping Malls

    • 634 Words
    • 3 Pages

    HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY? Program: Addictions & community Support Worker Module: Communications Name: Ismail Erten Date: June 3, 2013 Instructor: Burns MacLeod Assignment # 1 HOW ARE SHOPPING MALLS CHANGING OUR SOCIETY ? * How much do you really know about shopping malls? * How are shopping malls changing your life? * Are you aware of the influence shopping malls may have on future generations? In just under the past fifty years, small family businesses…

    • 634 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Synopsis on Shopping Mall

    • 1127 Words
    • 5 Pages

    A SYNOPSIS ON To study the potential of shopping mall with special reference to Rewa city: Year 2011-2012 Submitted to Dr.AtulPandey Professor in-charge of BBA Programme Under the guidance ofMrs. Shikha Singh ChauhanFaculty of BBA | Submitted ByJaya PanjwaniB.B.A. (VIth Sem.) | Department of Business Administration A.P.S.U. Rewa (M.P.)…

    • 1127 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    In this world today, we as Americans live and survive on the presents of malls. Malls now are enacted into our way of living, our ability to consume the standards of social and economic impacts brought on by malls have and will continue to alter the composition of day to day survival. Margaret Crawford’s article (“the World in a Shopping Mall”) breaks down how the world is placed within a shopping mall, and because of this, the impacts that have resulted from the world being placed in such a situation…

    • 1863 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    A shopping mall is a building or group of buildings that contains stores. The stores are connected by walkways so that consumers can easily walk between the stores. Malls can be built in an enclosed or open-air format. The Grand Bazaar in Istanbul is an early shopping mall dating from the 15th century. In 1819,London opened a shopping center called the Burlington Arcade. Milan, Italy built a shopping center in the 1860s called the Galleria Vittorio Emanuele II. In the United States, people began…

    • 790 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Shopping Mall

    • 1084 Words
    • 5 Pages

    [pic] Instructions • Use black ink or ball-point pen. • Fill in the boxes at the top of this page with your name, centre number and candidate number. • Answer all questions. • Answer the questions in the spaces provided – there may be more space than you need. • Calculators must not be used. Information • The total mark for this paper is 60. • The marks for each question are shown in brackets – use this as a guide as to how much time to spend on each question. • Questions…

    • 1084 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    construct shopping mall

    • 7104 Words
    • 29 Pages

    Original Article Journal of Retail and Leisure Property (2009) 8, 39–55; doi:10.1057/rlp.2008.25; published online 14 January 2009 Towards defining shopping centres and their management systems Michael Pitt1 and Zairul N Musa2 Correspondence: Zairul N. Musa, School of the Built Environment, Peter Jost Enterprise Centre, Byrom Street, Liverpool L3 3AF, UK. E-mail: Z.N.Musa@2007.ljmu.ac.uk 1is currently Professor of Facilities Management and School Head of Business Development at Liverpool…

    • 7104 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Term Shopping Mall

    • 1766 Words
    • 8 Pages

    What is a Mall ? A shopping mall, shopping center/centre, shopping arcade, shopping precinct, or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the…

    • 1766 Words
    • 8 Pages
    Good Essays