Shoppers Stop

Powerful Essays
Shoppers Stop - New Media Proposal

UMA DATYE

(Word count: 1634)
Index

1. Executive Summary ...................................................................................................... 3 2. Situation Analysis ........................................................................................................... 4 3. Problem Statement ......................................................................................................... 6 4. Campaign Goals and Objectives ...................................................................................6 5. Audience identification and messages .......................................................................... 6 6. Strategies ...........................................................................................................................7 7. Communication Tactics .................................................................................................. 9 8. Budget and Time Scale .................................................................................................. 9 9. Evaluation ........................................................................................................................10 10. Appendix ........................................................................................................................11 11. Bibliography ............................................................................................................... 12

Executive Summary
This report is the second part of “Shopper’s Stop and the New Media”. The earlier report looked at Shopper’s Stop’s online interaction with its clients and audience.
This report is a new media proposal to Shopper’s Stop to improve their new media skills.
The earlier report mentioned that Shopper’s Stop had some drawbacks and some flaws, for which measures are suggested in this proposal.
The main flaws pointed out earlier were:



Bibliography: http://www.shoppersstop.com/index.jsp.vr http://corporate.shoppersstop.com/ http://money.sulekha.com/shopper-s-stop_blogs

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