Shoeized Case Study

Based on the motivators that were derived from the main motivational theories that this thesis relies on, the following structural framework (see figure 20) was developed. The framework can generally be divided into two parts. Firstly, it is investigated what actually motivates employees in international entrepreneurial companies based on the extrinsic and intrinsic motivators that were derived from several motivational theories. This part is the central part of the thesis as it is considered as more important and was researched with greater detail. Secondly, via in-depth interviews and observation the other side, namely the employers’ side, will be illuminated. More precisely, it will be researched how employers in these surroundings try
By making online shoe shopping easier for costumers ShoeSize.Me strives to boost conversion rates and decrease shoe returns for online shops.
The problem ShoeSize.Me addresses is that shoe sizes differ from country to country, from brand to brand and even from model to model. This leads to a highly confusing situation for customers who therefore often either avoid buying shoes online, order the wrong size or order three different sizes and send back two which produces costs for the online-shop. While the online shoe market is growing rapidly, the high purchase return rates have a significant impact on the profitability of online retailers.
ShoeSize.Me’s solution to the problem is a plug-in, integrated to online shoe shops, which generates a personalized shoe size recommendation for consumers. What makes ShoeSize.Me special is its entirely data-driven approach. Neither the consumer nor the online shop need to go physically out of their way, as neither shoes nor feet need to be measured. The consumer finds the plug-in next to the size selection menu on a shop’s product page. When clicking on the plugin, the consumer is asked to provide the model and size of a shoe that fits him or her well. ShoeSize.Me cross-references with the extensive base of size ratios and immediately recommends
Therefore, motivating them is one of the most important aspects to let the company succeed and flourish.

One finding that they made is that all individuals have to be motivated in a different manner. They take account of that by multiple individual and group talks to make sure to be aware of what employees feel and think.

Well embedded in ShoeSize.Me’s day-to-day work is a weekly meeting of the whole sales force to talk about recent developments and findings. In this context the CEO always asks about what bothers people to find out what they need in order to work effectively and efficiently. Also, clear guidance is given while the meeting also represents supervision about what the employees have accomplished. Related to that feedback is given, and success is appreciated and highlighted by both supervisors and co-workers.

Moreover, individual talks between the Head of Sales and the sales force are held on a continuous basis every day. Those are complemented by weekly talks of the CEO with in the best case all employees to provide detailed feedback on their