Shine Bright Like a Diamond. How Diamonds Changed The World

Topics: Diamond, Engagement ring, Marriage Pages: 4 (928 words) Published: May 30, 2014

Shine Bright Like a Diamond. How Daimonds Changed The World. When a man wants a women’s hand in marriage he offers her a diamond ring but was it all ways that way? Before diamond rings men gave there brides a rock as a signal of love and marriage. The history of diamonds goes way back, all the way back to 1867. Diamonds composed of carbon are the hardest natural substances in the world. The reason we have diamonds id due to volcanic activity. Until the 18th century the only diamond mines where in India, which is why studies show more than 80% of diamonds are worn by Indian house wives. All the diamonds in the world only adds up to about 350 tons, which is not a lot and considering the prices of these jewels the demand for diamond has seriously gone down. The history of diamonds dates back to over 3 billion years ago. The story of diamonds in South Africa begins between December 1866 and February 1867 when 15-year-old Erasmus Jacobs found a transparent rock on his father’s farm, on the south bank of the Orange River. Over the next few years, South Africa yielded more diamonds than India had in over 2,000 years.(cape town diamond museum) Up until the mid-1800s, diamonds were a rarity and could be seen only on the hand of a monarch. But the diamond rush that began in South Africa in the second half of the 19th century flooded the market with diamonds, which, as any good businessman knows, kills demand. Through advertising, men were convinced that the size of the diamond in an engagement ring showed how much they loved their fiancée. Movie stars were shown wearing diamonds in the relatively new motion pictures. And the most effective piece of advertising came in 1947, with the creation of the tag line "A diamond is forever." ( E. Goldschein) The Diamond Engagement Ring history is cloudy until you reach the 20th Century when a series of events cemented the diamond engagement ring as the true betrothal gift. But there is evidence of the practice well before...
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