Sheraton Hotel Case Study

Introduction As stated in the introductory section, Sheraton Hotels and Resorts Worldwide, the owners of Sheraton Hotels intends to build a new hotel in Zimbabwe’s resort town of Victoria Falls. Victoria Falls being a popular destination is a prime tourism destination Sheraton Hotels and Resorts Worldwide identified Zimbabwe’s tourist towns as a potentially profitable location to build their latest state of the art hotel and have initiated this chapter of the project is to analyze the opportunities of developing this hotel by analyzing the cost, duration of such a project, a brief history and study of the location and the personnel required for the activities of the project, and a potentially great business hotspot.
This chapter will focus on a feasibility study of
Design a dynamic website including online booking and payments facility for the hotel.
3. Provide specifications for all computing hardware and software to be used during the project and for the hotel.

Public Relations Officer
A public relations person will be responsible for the image of the project, its marketing to the media and to the market as a whole. They will be the spokesperson for the project and publicly addresses on any situation that arises negative or positive. Responsibilities will include:

1. Planning, developing and implementing PR strategies.
2. Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email.
3. Researching, writing and distributing press releases to targeted media;
4. Collating and analysing media coverage.
5. Writing and editing in-house magazines, case studies, speeches and articles
6. Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
7. Organising events including press conferences, exhibitions, open days and press tours.
8. Maintaining and updating information on the organisation's