Shellie Spear Case Study
Shellie Spear is a Sr. Sales Manager working for the Orange County Convention Center in Orlando. Central Florida’ s Convention Center is a massive 7,000,000 square-foot complex that offers 2,100,000 square feet of exhibit space. The Hospitality of Orange County Convention Center provides Central Florida with a remarkable amount of economic benefits at no cost to the country’s citizens. It is estimated that activity in the center yields an annual tax savings of $87,50 (is it $8,750 or $87,500?) per Orange County household. From massage services to three full-service restaurants, eight food courts and remote airline check-in, the “Center of Hospitality” (why is this in quotes?) boasts signature amenities. It was also the staging area for relief
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A former colleague introduced Spear to one of the complex’s employees. From there, Spear applied through the company’s website. She commented that the whole process, from starting her application in June till she was allowed to start working in her new office in. She stated that the process took longer than an average application turnaround because the job is for the county.
3. How long has he been in sales? Describe his other sales jobs. If no other sales jobs, describe his previous employment
Spear has been working in sales over the past 20 years. She started in California where she worked for different hotels that gave her different perspectives into business people and the sales job. Thereafter, she moved to Florida and worked at Disney World for 11 years. Because consumers generally seem to have high expectations for the services provided by Disney World, she learned to have an eye for the extra detail she called, “Disney Magic.” It gives the customer the impression that he or she is important to you and your business.
4. Give a detailed description of his typical customer. In other words, who specifically does he target / sell to most? The answer cannot be
A former colleague introduced Spear to one of the complex’s employees. From there, Spear applied through the company’s website. She commented that the whole process, from starting her application in June till she was allowed to start working in her new office in. She stated that the process took longer than an average application turnaround because the job is for the county.
3. How long has he been in sales? Describe his other sales jobs. If no other sales jobs, describe his previous employment
Spear has been working in sales over the past 20 years. She started in California where she worked for different hotels that gave her different perspectives into business people and the sales job. Thereafter, she moved to Florida and worked at Disney World for 11 years. Because consumers generally seem to have high expectations for the services provided by Disney World, she learned to have an eye for the extra detail she called, “Disney Magic.” It gives the customer the impression that he or she is important to you and your business.
4. Give a detailed description of his typical customer. In other words, who specifically does he target / sell to most? The answer cannot be