SHELL REFINING COMPANY

Contents
1.0 INTRODUCTION 1
1.1 FROM PAST TO PRESENT 1
1.2 Vision, Mission & Objectives 2
1.2.1 Vision 2
1.2.2 Mission 2
1.2.3 Objectives 2
1.3 Board of Directors (Shell Malaysia, 2013) 3
1.3.1 Chairman’s Profile 4
1.3.2 Managing Directors’ Profile 5
2.0 Internal & External Environments 6
2.1 Internal Environment Factors 6
2.2 External Environment Factors 6
3.0 Ratio 8
3.1 Profitability Ratio 8
3.2 Liquidity Ratio 10
3.3 Efficiency Ratio 12
3.4 Investors Ratio 15
4.0 Long Term Sustainability 16
4.1 What is Long Term Sustainability 16
4.2 Global Brand 16
4.3 Productivity 17
4.4 Corporate Social Responsibility 19
5.0 Conclusion 20
6.0 Bibliography 21
7.0 Appendix 23
7.1 Appendix 1 23
7.2 Appendix 2 23
7.3 Appendix 3 23
7.4 Appendix 4 24

1.0 INTRODUCTION
1.1 FROM PAST TO PRESENT
Shell Refining Company (Shell Malaysia) first appeared in Malaysia on 19 September, 1960 and was listed on the main board of Bursa Malaysia (formerly known as KLSE) two years later with a 25% Malaysian public participation. 50 years later in 2012, the public participation percentage increased to a staggering 49%. (Shell Malaysia, 2013)
In 1963, Shell Malaysia’s Simple Hydro skimming refinery began operating with the Crude Distiller I, producing 20 kbbl/day. Over the years, production capacity continuously increased with the appearance of new technologies, machineries and plants, like the platfomer I and Hydro-Desulphurisation Plant in 1967, Crude Distiller II in 1974, Platformer II with Continuous Catalyst regeneration facility in 1982, and more. Shell Malaysia did not stop here. In 1991, the ‘Samudra’ jetty was set up to maximize the handling of product outlet through waterfront. In 1999, Shell Malaysia’s investment of RM1.4 billion in Malaysia’s first ever Long Residue Catalytic Cracker was completed. The completion of LRCC added significant value to Shell Malaysia’s operations. The refinery’s production capacity increased dramatically to 125 kbbl/day. (Shell Malaysia, 2013)

And now,

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