Preview

Shareholder's Report for Capsim

Powerful Essays
Open Document
Open Document
1191 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Shareholder's Report for Capsim
Sensor Industry

As part of the sensor industry, The Flopping Fish Inc. is a technology based company that creates sensors for other businesses that can be utilized and in corporate in cameras, biometric devices, and labs. Our products allow us to enter into multiple and diverse arenas such as: genetics, power generation, and satellites.
Corporate Background Information The Flopping Fish, Inc. was incorporated in Central Pennsylvania in 1995 through the separation of a sensor monopoly. The monopoly was divided into six individual companies who now make up the sensor industry. Each company has multiple product segments in high and low technology markets. When time went on, each company has gradually differentiated the products from the other companies by monitoring product price, reliability, performance, size and age. In the last 8 years, the Flopping Fish, Inc. sustained significant loss with negative
How we separated from a monopoly into individual companies.
Who are our competitors?
Original Strategy: Niche Differentiation Strategy
The Flopping Fish, Inc. initially focused on the high technology segments of the electric sensor industry. In hopes of gaining a competitive advantage, we decided to distinguish our products through excellent design, high awareness, easy accessibility, and product extenders. In order to align our customers’ needs with our business, we developed our R&D center to attempt to keep pace with our customers’ demand and offer improved quality and performance. Our products would then be targeted toward a niche market with higher customer expectation on quality performance rather than cost effectiveness.
The Flopping Fish, Inc. initially adopted a Niche Differentiation Strategy; believing this would allow us to avert our company’s attention towards our (previously) more successful and profitable high technology segments (e.g. High End, Performance, and Size) and phase out our Traditional and Low End products. By

You May Also Find These Documents Helpful

  • Good Essays

    Since Yorktown Technologies is facing backlash from anti-biotechnology activists, they must get to the consumer market before them. In addition, the issue that they can not make sales in California is going to hurt their numbers along with the fact that have major competition with Asia, creating a fluorescent green medaka fish similar to the zebra danio. As demand is rising, Yorktown Technologies needs to implement their online presence so that they may increase their market scale reaching far more customers. With a strategic marketing plan, they may be able to flush out the negativity and competition they receive with positive word of mouth marketing and consumer awareness and excitement. Also,…

    • 2889 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    Gilcrist is facing a very difficult task and a tough position to face. The transition is anything but seamless. Not only does Roby have to deal with the fickle state of boat sales, she also has to develop a marketing strategy that will satisfy the board and on top of that she has to answer to OSHA. After she has procured the health and safety issue, she must turn her attention the strategic business model that she’s be told to provide.…

    • 619 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Fishing Regulations

    • 909 Words
    • 4 Pages

    Fishing is a hobby enjoyed by thousands of people for thousands of years. Ever since humans have learned to fish it has become a hobby, sport, and business. In 2009 alone, Americans have consumed 4.8 billion pounds of seafood, and this number increases more and more each year. We already know that because of our over-population problem that fish is becoming more finite everyday. Luckily, we have many fishing regulations to help try to combat this problem.…

    • 909 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Comprehensive Annual Financial Report (CAFR) is a report used by cities, and local governments to provide the public with their financial records each year, while adhering to government accounting standards board (GASB) guidelines. The report presents a comprehensive picture of the reporting entity’s financial condition, it provides how funds are spent and allocated throughout the year.…

    • 2247 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Financial Accounting Standards Board. (2010). Why Governmental Accounting and Financial Reporting is-and should be-Different. Retrieved from http://www.gasb.org/white_paper_full.pdf…

    • 1416 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    • The company was given exclusive rights to lines of red, green, yellow and orange fluorescent zebra fish which provided the company with an effective barrier to entry against potential…

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Yorktown Technologies

    • 3212 Words
    • 13 Pages

    In November 2001, a startup company, Yorktown Technologies, was founded by two gentlemen, Alan Blake and Richard Crockett, with the objective to patent the idea of producing GloFish® genetically modified tropical zebra fish which would fluorescent all the time. Zebra danio fish are native to India. These fish are clear with stripes on them. The objective of these fluorescent fish is to identify water contamination. After further analysis, patenting this idea was not possible as these fishes where already been developed for research. As a result, Crockett and Blake proceeded in modifying their business strategy to license the packaging and reselling of fluorescent fishes to large industry buyers.…

    • 3212 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Yorktown Tech Case Study

    • 928 Words
    • 4 Pages

    Yorktown Technologies is a fairly new company that is marketing and introducing GloFish into the market. In 2002 Yorktown raised $500,000 fro investors under the projection that it would have $4,000,000 in profits in 2004. Sadly the company only had $500,000 in revenues and had an outstanding $620,000 in expenses leaving the company $120,000 in the red (Roger A. Kerin, 2010). Alan Blake of Yorktown Technologies is searching for what to tell the board of directors in the next board meeting. Major changes are needed in order for Yorktown to turn around and become profitable.…

    • 928 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Guam makes history as the first U.S. territory to ever submit the federally-mandated Comprehensive Annual Financial Report also known as the CAFR. A CAFR is a standardize report that tells the federal government how the local government collected and spent money, and what’s going on with the local economy and community. The CAFR serves a number of purposes for citizens, investors, and anyone keen on monitoring how the local government is progressing. The purpose of this paper is to provide…

    • 1809 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Who Is Dippin Dots?

    • 751 Words
    • 4 Pages

    Though they may have supplemented this staff with individuals with more business experience, Dippin' Dots is in dire need of individuals with experience in franchising and marketing to develop the Dippin' Dots brand and establish a worldwide network of out-of-home dealers. Dippin' Dots needs bigger fish in order to survive in a much bigger…

    • 751 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Zoecon Corporation

    • 718 Words
    • 3 Pages

    Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually, Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However, while the company’s trade relations with pest control operators (PCOs), veterinary clinics, and pet stores, stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market, some of Zoecon’s top executives have suggested heavy investment in marketing efforts for its new product line, Strike Roach Ender. Some other executives find the proposal too risky, and prefer to stay within the company’s comfort zone: the PCOs market. The other executives think that marketing efforts are irrelevant when the company can sell this new R&D project to national firms, such as S.C. Johnson and Son, Boyle-Midway Division of American Home Products, or d-Con Company. (Kerin and Peterson, 177)…

    • 718 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Worms, Inc.

    • 777 Words
    • 4 Pages

    | *Current economic times (recession) can induce people to fish for food* 80% of market share can be gained.*low interest rates on loans*focus on healthy eating*Technology—internet sales*high price of fish in stores…

    • 777 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ocean Manufacturing has a favorable market position in the Home Appliance Industry. This is a market that Barnes and Fisher has not focused on and would be an "excellent opportunity for Barnes and Fischer to enter a new market." In addition to entering a new market, Barnes and Fisher would have multiple opportunities for consulting regarding Internal Controls and also in IT Development. Ocean wants advice and guidance for the IPO and troubleshooting its IT system. Barnes and Fisher's local IT Team is "confident they will be able to diagnose Ocean's Control Weaknesses and help Ocean overcome current difficulties." Currently, Ocean Manufacturing Inc. is not Publicly Traded, therefore, its Audit and Internal Controls have been more relaxed but still in accordance with PCAOB. Until the IPO occurs, Barnes and Fischer will be able to offer consulting advice, and according to the PCAOB, will be allowed to engineer the IT Control system after the IPO.…

    • 640 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Pisciculture

    • 399 Words
    • 2 Pages

    composite fish culture is one, which a common fish farmer can easily adopt with comparatively less…

    • 399 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ornamental Fishing in India

    • 5686 Words
    • 23 Pages

    The top exporting country is Singapore followed by Hong Kong, Malaysia, Thailand, Philippines, Sri Lanka, Taiwan, Indonesia and India. The largest importer of Ornamental fish is the USA followed by Europe and Japan. The emerging markets are China and South Africa. Over US $ 500 million worth of ornamental fish are imported into the USA each year. Although most fish kept in aquariums are from freshwater, the acquisition of marine ornamental fish has greatly increased, popularized by children's movies starring charismatic colourful fishes and other creatures. Recent advances in fish husbandry and aquarium equipment technology have further facilitated the hobby of the people.…

    • 5686 Words
    • 23 Pages
    Good Essays