sharda dss10 ppt 01

Topics: Business intelligence, Data warehouse, Decision support system Pages: 38 (1564 words) Published: March 3, 2015
Business Intelligence and
Analytics: Systems for Decision
Support
(10th Edition)

Chapter 1:
An Overview of Business
Intelligence, Analytics, and
Decision Support

-2

Learning Objectives








Understand today’s turbulent business
environment and describe how
organizations survive and even excel in
such an environment (solving problems
and exploiting opportunities)
Understand the need for computerized
support of managerial decision making
Understand an early framework for
managerial decision making
...
(Continued…)
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Learning Objectives








Learn the conceptual foundations of
the DSS methodology
Describe the BI methodology and
concepts and relate them to DSS
Understand the various types of
analytics
List the major tools of computerized
decision support
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Changing Business Environment &
Computerized Decision Support




Companies are moving aggressively
to computerized support of their
operations  Business Intelligence
Business Pressures–Responses–
Support Model





Business pressures result of today's
competitive business climate
Responses to counter the pressures
Support to better facilitate the process
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Business Pressures–Responses–
Support Model

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The Business Environment


The environment in which
organizations operate today is
becoming more and more complex,
creating






opportunities, and
problems.
Example: globalization.

Business environment factors:


markets, consumer demands, technology,
and societal…
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Business Environment
Factors
FACTOR
Markets

DESCRIPTION
Strong competition
Expanding global markets
Blooming electronic markets on the Internet
Innovative marketing methods
Opportunities for outsourcing with IT support
Need for real-time, on-demand transactions
Consumer
Desire for customization
demand
Desire for quality, diversity of products, and speed of delivery Customers getting powerful and less loyal
Technology
More innovations, new products, and new services
Increasing obsolescence rate
Increasing information overload
Social networking, Web 2.0 and beyond
Societal
Growing government regulations and deregulation
Workforce more diversified, older, and composed of more women Prime concerns of homeland security and terrorist attacks
Necessity of Sarbanes-Oxley Act and other reporting-related
legislation
Increasing social responsibility of companies
Greater emphasis on sustainability
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Organizational Responses




Be Reactive, Anticipative, Adaptive,
and Proactive
Managers may take actions, such as







Employ strategic planning.
Use new and innovative business models.
Restructure business processes.
Participate in business alliances.
Improve corporate information systems.
… more [in your book]

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Closing the Strategy Gap


One of the major objectives of
computerized decision support is to
facilitate closing the gap between
the current performance of an
organization and its desired
performance, as expressed in its
mission, objectives, and goals, and
the strategy to achieve them.
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Managerial Decision Making


Management is a process by which
organizational goals are achieved
by using resources.







Inputs: resources
Output: attainment of goals
Measure of success: outputs / inputs

Management  Decision Making
Decision making: selecting the best
solution from two or more
alternatives
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Work
Mintzberg's 10 Managerial
Roles
Interpersonal
1. Figurehead
2. Leader
3. Liaison

Informational
4. Monitor
5. Disseminator
6. Spokesperson

Decisional
7. Entrepreneur
8. Disturbance handler
9. Resource allocator
10. Negotiator

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Decision-Making Process


Managers usually make decisions...
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