Shangri La Group

Topics: Hotel, The Guest, Hotel chains Pages: 3 (637 words) Published: December 4, 2014
Vision and Mission
Through the years, Shangri-La group philosophy has been “Shangri-La Hospitality from a caring family.” They always believed in the unique features captured by Asian hospitality. They promise to provide guests with distinctive Asian standards of hospitality and provide excellence service to customers to assists them to stand out among their peers. The key of the Shangri-La brand was marinated in offering customers a memorable experience by mixing local cultures, glamorous art and dynamic ambience. This quality remains the basis of their reputation as a world-class hotel group. Besides that, they aim to exceed expectations through consistent quality and value in their products and services. Shangri-La vision is to be the first choice for guests, colleagues, shareholders and business partners and their mission is to delight their guests every time by creating engaging experiences straight from their heart. Furthermore, Shangri-La’s service model of “Shangri-La Hospitality” was assembled about five core principles which are respect, humility, courtesy, helpfulness and sincerity. With belongings crossing geographic and cultural limitations, applying these ethics, steadily was stimulating and affected all from recruitment and conveniences to customer-employee connections. They also understands that it needs to adjust to the local desires.

Strength
The Shangri-La group always represents the Asian culture, their hotel chain is popular for the unique Eastern ethics of hospitality and service which is their main competency and they also adds the ultimate worth to their brand. Shangri-La group has good reputation and customer loyalty. They have been working inflexible to sustain their values throughout the whole world. This is treasured by the customers and hence turned into one of their distinct capabilities. Shangri-La group provide personalized guest services. Shangri-La hotel chain’s mission is to deliver hospitality from caring...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Shangri La Hotel Essay
  • Shangri-La Case Study Essay
  • Essay on Shagri La Advertisement Analysis
  • Shangi La Case Study Essay
  • Girl Groups and the History of Rock and Roll Essay
  • Shangri-La Essay
  • Shangri La Essay
  • Shangri La Strategic Management Essay

Become a StudyMode Member

Sign Up - It's Free