Shaadi.com
Define the product
Success of the product
Brief about the product
Shaadi.com
Marriages in India are a family affair. The whole family engages in search of an alliance. With the hi-tec life, people rarely have time to visit to Pundits/matchmakers and instead prefer to find a match online. As compared to dating sites, which is not an acceptable trend in India, matrimonial sites focus on the serious business of marriage.
Launch: Keeping in mind the Indian culture, Anupam Mittal launched a “new-to-the-world” service -Shaadi.com as the world’s first matrimonial services business under the People Group.
Initial problems: Though it was a highly innovative idea, the service wasn’t a huge success until 2000. Few of the problems were:
Matrimonial sites aren’t the first option for match-making in India.
The penetration of internet and usage of credit cards before 2000 was very low in India.
Target Segment:
Non-residential Indians in US and UK who were looking for Indian alliances
People open to inter caste and intra-caste marriages but lack network
People in search of specific requirements (age, education, income, physical disability)
About the Service: The main idea behind this innovative service came from:
For people who are open to inter-caste marriages, finding a suitable match outside their caste becomes difficult
People with less social network find it difficult to find suitable match
Sometimes a person becomes overqualified w.r.t. his community and are not able to find a suitable match in their community
People seeking a suitable match among their castes did not have network all over India
For expatriates, finding a suitable match in India and vice-versa was a difficult task and it relied heavily on the information gathered by the relatives
Advantages:
This service has its name in Hindi– it is short, simple, easy to remember, relevant
As already a success in US and UK, it has the largest NRI
Success of the product
Brief about the product
Shaadi.com
Marriages in India are a family affair. The whole family engages in search of an alliance. With the hi-tec life, people rarely have time to visit to Pundits/matchmakers and instead prefer to find a match online. As compared to dating sites, which is not an acceptable trend in India, matrimonial sites focus on the serious business of marriage.
Launch: Keeping in mind the Indian culture, Anupam Mittal launched a “new-to-the-world” service -Shaadi.com as the world’s first matrimonial services business under the People Group.
Initial problems: Though it was a highly innovative idea, the service wasn’t a huge success until 2000. Few of the problems were:
Matrimonial sites aren’t the first option for match-making in India.
The penetration of internet and usage of credit cards before 2000 was very low in India.
Target Segment:
Non-residential Indians in US and UK who were looking for Indian alliances
People open to inter caste and intra-caste marriages but lack network
People in search of specific requirements (age, education, income, physical disability)
About the Service: The main idea behind this innovative service came from:
For people who are open to inter-caste marriages, finding a suitable match outside their caste becomes difficult
People with less social network find it difficult to find suitable match
Sometimes a person becomes overqualified w.r.t. his community and are not able to find a suitable match in their community
People seeking a suitable match among their castes did not have network all over India
For expatriates, finding a suitable match in India and vice-versa was a difficult task and it relied heavily on the information gathered by the relatives
Advantages:
This service has its name in Hindi– it is short, simple, easy to remember, relevant
As already a success in US and UK, it has the largest NRI