Topics: Sri Lanka, Marketing plan, Automobile Pages: 6 (2029 words) Published: November 30, 2012
Business Plan on Car Customization



The marketing Plan entails-taking a long term views of the marketing and its environment. A marketing Plan is the written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan may be a part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Car customization is gravitating towards having more to do with impressions and status. We are essentially launching on to this trend by focusing on the element not to do with engines and racing, but impressing friends. In recent years, the car customization industry has received increased promotion due to pop culture movies (i.e. "The Fast and the Furious, Gone in 60 Seconds) and TV shows ("Pimp my Ride", "Overhauling", etc.), which has stimulated the demand for car customization. Our target market, consisting of 18-34-year-old males, makes improvements to their cars for many reasons; for prestige, to impress friends, to feel cool, and to be unique. Our target customer loves their cars, but they go to great expense to make them unique and different from others. For many car owners, having a car that is like everyone else's is boring. Many people love to express themselves through their cars. This is the consumer group with a high amount of growth, with popularity in this section increasing due to increased presence in pop culture. The disposable income of this group is also on the rise, leaving them with more money to spend on purchasing and personalizing vehicles. Customers tend not to customize their cars due to products needed being too expensive, being uneducated about how to best customize their vehicle, and because of the weather and environment each lives in.

Superior exterior will maintain a competitive advantage in the car customization industry through its superiority in innovative design, specialization (focusing only on the aesthetic aspect of the car), providing a comfortable environment to shop, proving to be a trustworthy supplier and customizes, and by best advising our customers on how to get the most out of the appearance of their vehicles. Customers who wish to customize their vehicles to make them unique will find Superior exterior very beneficial as it provides many different brands compared its competitors, making it more desirable for those who want unusual but tasteful features, and for a car that stands out from the crowd.

Sri Lanka is one of the growing economies of Southeast Asia. In the 19th and 20th Centuries, Sri Lanka became a plantation economy, famous for its production and export of cinnamon, rubber and Ceylon tea, which remains a trademark national export. But Sri Lanka’s automobile industry is not so developed rather growing dramatically. Its car industry is dominating by Japanese Toyota and Indian’s Tata Company. Most of the Sri Lankan’s long for fashionable at a reasonable cost. But the automobile companies in Sri Lanka cannot fulfill the customer demand. Though sometimes they provide low cost car but it’s not satisfactory to them. Hence it is a profitably potential market so we choose Sri Lanka for exporting our customized car.



2.1 Company Name: “J&E CAR”

2.2 Company Ownership: The “J&E CAR” will be a privately owned, operated, and funded partnership among six people.

2.3 Mission: J&E CAR provides a unique car customization experience to the customers in the young boy's high income areas of Sri Lanka. One that focuses on customer satisfaction first. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness, time to completion and...
Continue Reading

Please join StudyMode to read the full document

Become a StudyMode Member

Sign Up - It's Free