“Using Social Media to Promote and Manage Your Non-Profit Organization”
Redd R.J.G. Branner, M.P.A., PhD
I have written this essay with the goal of learning how nonprofit organizations are using marketing strategies for operation and maintenance. These organizations are important for our country, and benefit thousands of low-income individuals who do not have to pay a service at a private level (a school, a hospital). That is why it is important for the non-profit organizations to grow, reproduce and not disappear. As a discipline of strategic management of enterprises, market intelligence allows, through a constant flow of information, to know more deeply the market and the company's performance within it. Considering we live in the information age and that we need to know about opportunities for products and services of companies in the market, it is important to have a service development strategy, plan and prepare the product and service, trained personnel, among others.
Social networking has certainly changed the way people communicate. In general, there is a greater willingness to openly share knowledge and make it public in several ways.
Non-profit Organizations. - Are a coordinated social unit, composed of two or more persons, which work with respect to achieve a goal or a set of goals which may be educational, cultural, religious, charitable and philanthropic, political social causes, and health care, among others for the benefit of society. Nonprofit organizations can be churches, schools, clinics, public hospitals, political organizations, legal aid societies, volunteer service organizations, labor unions, professional associations, research institutes, museums, and government agencies. Among the features that they include are: do not seek profit for distribution to owners or shareholders, obtain sufficient funds to cover expenses, provide fair