Sexism Towards Women
ABSTRACT:
Media plays a vey important and integral part in the lives of the people that follow it.
Directly or indirectly, it helps us to form opinions about any particular issue. This impact is reflected in the way we think and look at the said issue. It does not tell us how to think, but tells us what to think about. One such issue is sexism towards women, which has always been a part of the media that we are surrounded with. And this negative portrayal of sexism is not only imbedded in Indian, American or European societies, but is prevalent all over the world. Women are expected or shown to fill gender specific roles of cleaning or cooking, or as objectified commodities.
HYPOTHESIS:
Media, in its portrayal of women via advertisement and …show more content…
They can rise to leadership, start their own business, become CEO’s or sit on board of companies with men, but mostly what we are shown are women washing clothes and utensils in the name of advertisements for detergents. Media concentrates considerably more vigorously on an entire host of negative or restricting aspects of women, including an extraordinary examination of and emphasis on their looks (consider the fixation we have on 'beautiful' actresses), and a sharp focus on how they're battling so difficult to adjust life and work, how catty and disparaging they can be to each other, or how they'll toss each other under the bus so as to ascend to the top. Regardless of how insulting or chauvinistic these ads are towards women, people were socialised to tolerate and accept the female housewife stereotype. Often reduced to sexual objects in a vain attempt to appeal to the opposite sex, women are also exposed to body shaming. Women, as shown in various advertisements and shows are depicted as the perfect epitome of beauty and elegance, with sparkling white teeth, curvy body, shiny bouncy hair and a smile to die for. Not only does this phenomenon culminates to body shaming and self consciousness, it also leads to the creation of unrealistic expectations of women in
Media plays a vey important and integral part in the lives of the people that follow it.
Directly or indirectly, it helps us to form opinions about any particular issue. This impact is reflected in the way we think and look at the said issue. It does not tell us how to think, but tells us what to think about. One such issue is sexism towards women, which has always been a part of the media that we are surrounded with. And this negative portrayal of sexism is not only imbedded in Indian, American or European societies, but is prevalent all over the world. Women are expected or shown to fill gender specific roles of cleaning or cooking, or as objectified commodities.
HYPOTHESIS:
Media, in its portrayal of women via advertisement and …show more content…
They can rise to leadership, start their own business, become CEO’s or sit on board of companies with men, but mostly what we are shown are women washing clothes and utensils in the name of advertisements for detergents. Media concentrates considerably more vigorously on an entire host of negative or restricting aspects of women, including an extraordinary examination of and emphasis on their looks (consider the fixation we have on 'beautiful' actresses), and a sharp focus on how they're battling so difficult to adjust life and work, how catty and disparaging they can be to each other, or how they'll toss each other under the bus so as to ascend to the top. Regardless of how insulting or chauvinistic these ads are towards women, people were socialised to tolerate and accept the female housewife stereotype. Often reduced to sexual objects in a vain attempt to appeal to the opposite sex, women are also exposed to body shaming. Women, as shown in various advertisements and shows are depicted as the perfect epitome of beauty and elegance, with sparkling white teeth, curvy body, shiny bouncy hair and a smile to die for. Not only does this phenomenon culminates to body shaming and self consciousness, it also leads to the creation of unrealistic expectations of women in