Sexism In Mad Men

The cultural values consumerism and sexism are shown effectively through the use of film and language techniques in varying texts and media. The TV show “mad men” directed by Matthew Wiener demonstrates these cultural values of consumerism and sexism during scenes present in the TV show. The idea of consumerism is often depicted as the desire for wealth and power in business. Mad men features the use of a close up shot on the bin to emphasize these ideas of consumerism, the health report in the bin symbolises don’s lack of concern towards health in the business. The effect this has on the audience is that it shows that don would rather make money over the health of their customers. Wiener supports this ‘’ all about the business theme through