Sexism And Discrimination Against Women

The ad developed by the UN Women’s Memac Ogilvy and Mather Dubai, was to promote and illustrate the world perception on sexism and discrimination against women. They used google searches to reveal and expose the negative aspects from stereotype of women race to the denial of women rights in the world. They wanted to change the climate of the talk and developed ways to change the negatively of the idea that women are silent and use Google to show that women are truly strong and shows progress to achieve gender equality. Google as we know is a worldwide company and they chose to use that platform to spread the message, hoping to wake up people and fight against discrimination for all women. This ad draw my attention because how the