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sew what
a) How do information technologies contribute to the business success of Sew What? Inc.? Give several examples from the case regarding the business value of information technology that demonstrates this conclusion.
Ans: Sew What? Inc., a small company founded in 1992 by Megan Duckett from Australia, is a theatrical drapery manufacturing company. It was the business operated in tiny home kitchen and specializes in making custom theatrical draperies and fabrics for stages. Initially, she has grown up her business from tiny kitchen and operation by “world to mouth”. She lost a big contract due to lack of credibility in her business as mentioned by her potential customer. She realized that it was failure due to lack of information technology in business.
Here are some examples that justify the contribution of information technology to the business success of Sew what? Inc:
By the use of information technology, business earned the credibility and having more clients. When she launched her website people started noticing her firm and her business getting growth.
Information technology helped Since Sew what? Inc provides really good costumer experience through a very convenient way to its customers.
Organization’s site in different languages helped the people speaking different languages around the world to know and understand the business which helped the business to grow worldwide.
Website of organization contained the details of everything they did.
It was through Information Technology, Duckett come to know about the National Federation of Independent Small Business Award.
Sew what? Inc won several awards mostly because of use of information technology in convenient and effective way for the development of the business.
Use of information technology has helped the organization to reduce the cost of operation.
Hence, By using information technologies, Sew What? - a very small business started from a kitchen became popular around the globe . Information

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