Setup of a Unit of Interiors Inc.(India) in Singapore

Topics: Tourism, Marketing, Marketing plan Pages: 12 (3587 words) Published: August 10, 2010
Setup of a unit of Interiors Inc.(India) In Singapore

Executive Summary:
About the company:
Interiors Inc (India) is a nationally established firm carrying out contract furnishing on turnkey basis: interior fit-outs and soft furnishing projects in India. Their broad spectrum of work encompasses innovative professional services for ∆Hospitality: Hotel, Restaurant, Bar and Discotheque,

Corporate: Office and Multinational
Commercial: office and showroom
Residential: Villas and Large Apartments
Health care: Hospital and Spa
Mixed-use: Multiplex and Mall Projects

The detailed knowledge and broad depth of experience enables us to constantly adapt to evolving trends, chart out new directions, innovate and create memorable experiences that exceed expectations of our clients and lets luxury put its best foot forward. Their forte has been constant adaptability thus reflecting our ability to creatively respond to the uniqueness of each project while maintaining the highest standards for quality, technical competence and cost control.

Contact Details:
Suite # 32, Gurudev Apartments.
‘Ram Wing’
Rajmata Jijabai Marg
Pump House, Andheri(E)
Mumbai - 400093
Tel: 28256281/2/3/4
Raju Mirza: Cell:91-9820602213
Fax: 2825 6285
Interiors International Industries
6913 Traceland Drive,
Plano, TX 75024
Tel: 404-551-2941
Amirdin Masani: Cell:404-644-0661
Sathish Jethani: Cell:678-978-0045

S. No.ParticularsPage No.
2Situation Analysis5
3Target Market5
4Market Demographics5, 6
5Market Needs7
6Market Trends7
7Market Growth7
8SWOT Analysis8
10Product Offering9, 10
11Keys To Success10
12Critical Issues10
13Marketing Strategies10
15Marketing Objectives11
16Financial Objectives11
17Target Market and Positioning11
19Marketing Mix12
20Marketing research12
23Marketing Organization13
24Contingency Planning13

Introduction: Aim of the presentation/report

Today Hospitality is one of the biggest and most booming industries in the world & Singapore is the biggest hub both for the corporate world and for the tourists from around the world. Thus we plan to introduce the marketing plan to expand our operations in Singapore. The reason for expanding operations in Singapore is because the tourist industry is on the boom. The proof is the figure below as collected from “Singapore has already registered a 26 per cent growth in tourist arrivals from the Middle East, with the highest number coming from the UAE, Saudi Arabia and Iran in the first quarter of 2010. This is against a 20 per cent growth in global tourists to 2.7 million during the first three months of 2010, compared with the same period last year, according to figures obtained from the Singapore Tourism Board (STB). "With the global economy shifting to recovery gear, 2010 has kicked off on a very optimistic note, with arrivals from the Middle East showing that visitors from the region are continuing to discover Singapore's unique tourism appeal. On the back of such a strong start to the year, the STB anticipates a double-digit growth in overall visitor numbers for 2010," Jason Ong, Area Director, Middle East & Africa, STB, told Emirates Business. Singapore Tourism Business expects 11.5 to 12.5m global visitor arrivals in 2010. Last year, Singapore received 9.68 million visitors, of which 117,000 were from the Middle East, a 2.7 per cent growth over 2008.” There are a number of hotels coming up in Singapore and majorly the company has a tie up with factories in china and Hong Kong...

References: S.No. Reference Description
Online E-Magazine
Online Article Base
Online PDF Journal
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